BidSkim
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Service market

Social listening contracts

UK public sector · 170 contracts awarded in the 12 months to 6 October 2026

Covering 600+ buyer portals · 5 years of records · Updated 6 October 2026 · How we count

Contracts awarded
170
Last 12 months
Median contract
£46k
Recorded value
Recorded value
£15.8m
163 of 168 main-service contracts have a published value
Buyers
113
Suppliers
55

BidSkim assigns contracts to services from the notice text. How services are assigned

What stands out

  • The five suppliers that won the most social listening contracts took 35% of them (60 of 170).
  • The median contract, £46k, is 58% below the median across it & software contracts (£110k).
  • Competition and Markets Authority awarded 4% of the social listening contracts (6 of 170).

Who buys social listening

By contracts awarded, the 12 months to 6 October 2026.

  1. 1Competition and Markets Authority6 contracts
  2. 2Cabinet Office6 contracts
  3. 3Department for Business and Trade5 contracts
  4. 4NHS England5 contracts
  5. 5National Audit Office4 contracts
  6. 6Agriculture and Horticulture Development Board (AHDB)3 contracts
  7. 7Ofgem3 contracts
  8. 8Nuclear Decommissioning Authority3 contracts
  9. 9Equality and Human Rights Commission3 contracts
  10. 10UK Parliament3 contracts

Top social listening contractors by contracts won

The 12 months to 6 October 2026.

  1. 1NLA Media Access13 contracts
  2. 2Financial Times12 contracts
  3. 3Hootsuite12 contracts
  4. 4Orlo12 contracts
  5. 5Vuelio11 contracts
  6. 6Onclusive11 contracts
  7. 7Pulsar9 contracts
  8. 8RUNTIME COLLECTIVE LIMITED6 contracts
  9. 9Meltwater5 contracts
  10. 10PRESS DATA LIMITED4 contracts

Latest and largest awards

Each links to the official notice.

Latest

Largest

Contracts awarded by quarter

41Q4 2025*45Q1 202646Q2 202638Q3 20260Q4 2026*
* part quarter

Where the contracts were awarded

England 160 · Wales 6 · Scotland 3 · Northern Ireland 1

London47West Midlands12North West11North East10Yorkshire and The Humber10South East9South West7Wales6East of England5East Midlands2Scotland2Northern Ireland1UK-wide or not stated48

What is included

Subscriptions that track press, broadcast, online news and social media for mentions, sentiment and trends, often with a journalist database and alerts.

  • Press and broadcast media monitoring
  • Social listening and audience intelligence
  • Journalist and media databases
  • News databases with archive and alerts
  • Social media monitoring bundled with social media management

What is not included

  • Publishing, scheduling and managing the organisation's own social media channels -> it.ent.social-media-management
  • Website analytics -> it.data.web-analytics
  • Open-source intelligence for investigations -> it.lob.police-intelligence-analysis
  • Market research data -> it.data.market-research-and-intelligence-data
  • Academic full-text databases -> it.data.academic-research-databases-and-e-resources

Often bought by the same buyers