Service market

Bespoke elearning contracts

UK public sector · 52 contracts awarded in the 12 months to 6 October 2026

Covering 600+ buyer portals · 5 years of records · Updated 6 October 2026 · How we count

Contracts awarded
52
Last 12 months
Median contract
£57k
Recorded value
Recorded value
£8.6m
50 of 52 main-service contracts have a published value
Buyers
29
Suppliers
52

BidSkim assigns contracts to services from the notice text. How services are assigned

What stands out

  • The five suppliers that won the most bespoke elearning contracts took 15% of them (8 of 52).
  • The median contract, £57k, is close to the median across education & training contracts (£54k).
  • London had the most contracts: 27, or 52% of the total.

Who buys bespoke elearning

By contracts awarded, the 12 months to 6 October 2026.

  1. 1NHS England12 contracts
  2. 2Department for Education4 contracts
  3. 3Financial Conduct Authority3 contracts
  4. 4Home Office3 contracts
  5. 5Historic England3 contracts
  6. 6Adnodd Cyfyngedig2 contracts
  7. 7Ministry of Defence2 contracts
  8. 8Caerphilly County Borough Council2 contracts
  9. 9Mayor's Office for Policing and Crime (MOPAC)1 contract
  10. 10Department of Agriculture, Environment and Rural Affairs1 contract

Top bespoke elearning contractors by contracts won

The 12 months to 6 October 2026.

  1. 1Ambition Institute2 contracts
  2. 2SkillSet Ltd.2 contracts
  3. 3EL Healthcare Education2 contracts
  4. 4WJEC1 contract
  5. 5JIGSAW-GC COMMUNITY INTEREST COMPANY1 contract
  6. 6Capita1 contract
  7. 7Royal College of Radiologists1 contract
  8. 8KPMG1 contract
  9. 9Social Care Institute for Excellence1 contract
  10. 10The Christie NHS Foundation Trust1 contract

Latest and largest awards

Each links to the official notice.

Latest

Largest

Contracts awarded by quarter

15Q4 2025*17Q1 20264Q2 202615Q3 20261Q4 2026*
* part quarter

Where the contracts were awarded

England 42 · Wales 8 · Northern Ireland 1 · Scotland 1

London27Wales8North East3South West3North West1East Midlands1West Midlands1South East1Scotland1Northern Ireland1UK-wide or not stated5

What is included

Designing and producing custom e-learning modules, scripts, videos, animations and learning resources for the buyer's own training, usually for the buyer's LMS or website.

  • Bespoke e-learning modules
  • Updates to existing e-learning packages
  • E-learning scripts
  • Animated training videos
  • Learning resources for teachers, parents or carers
  • Online course content design

What is not included

  • LMS, VLE and off-the-shelf course libraries (it.ent.learning-management-system)
  • Live delivery of courses (the subject service)
  • General video and animation production (another industry: marketing-creative)
  • Online programme management for universities (edu.he.university-programme-delivery-partners)

Often bought by the same buyers