Large Scale Digital Screens and Advertising Concession Contract

Cardiff Council
Wales
Open procedure
29 April 2025 to 28 April 2035

Installation and operation of large-scale digital advertising screens at 16 specific highway locations, including roundabouts, verges, underpasses, and bridge gantries. Partners are responsible for all capital installation costs and will generate revenue through advertising sales. The contract requires adherence to planning and road safety audit requirements for each site.

Open the official notice

Awarded value: £400k; As published
Published: 29 April 2025
Awarded: 29 April 2025
Contract length: 120 months; Ends 28 April 2035

What the contract covers

Services contract

Provision of digital advertising screen installation and management services for local authority highway assets and arterial routes.

Lot	Estimated value	SMEs
Lot 1 Queensgate Roundabout	Not stated	Not stated
Lot 10 Rover Way / Southern Way Verge	Not stated	Not stated
Lot 11 Pentwyn Interchange (Bridge)	Not stated	Not stated
Lot 12 East Tyndal Street / Ocean Way Verge	Not stated	Not stated
Lot 13 Eastern Bay Link / Ocean Way Roundabout	Not stated	Not stated
Lot 14 Newport Road / Malbourough Road Central Reservation	Not stated	Not stated
Lot 15 Penarth Road Opposite Pumping Station (Verge)	Not stated	Not stated
Lot 16 All Lots	Not stated	Not stated
Lot 2 Gabalfa Interchange (Bridge)	Not stated	Not stated
Lot 3 Eastern Ave Llanederyn Interchange	Not stated	Not stated
Lot 4 Culverhouse Cross	Not stated	Not stated
Lot 5 Newport Road Rumney Hill	Not stated	Not stated
Lot 6 Cardiff Gate Interchange M4	Not stated	Not stated
Lot 7 Heol Pontprennau (Wedding Cake)	Not stated	Not stated
Lot 8 Pontprennau Interchange (Bridge)	Not stated	Not stated
Lot 9 Cogan Spur / Ferry Road Interchange	Not stated	Not stated

Terms and requirements

Contract type: Services contract
Procedure: Open procedure
Initial term: 120 months
Extensions: 12 months
Longest it can run: 132 months
Contract dates: 29 April 2025 to 28 April 2035
Certifications asked for: None stated
Lots: 16
Suitable for SMEs: Not stated
Category: Services
CPV codes: 79341000, 79340000, 79341200

Services in this contract

Advertising concessions on public land and assetsMain service£989k typicalDigital advertising screen concession on council highway sites

Lifecycle

Published
29 April 2025
Contract awarded
29 April 2025
Contract starts
29 April 2025
Contract ends
28 April 2035

The buyer

Cardiff Council

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Bus shelter advertising contracts, 24 months: Locked

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Contact details

Email: Locked
Phone: Locked
Address: Locked

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Cite this contract

Link: https://bidskim.com/tender/1155077/large-scale-digital-screens-and-advertising-concession-contract
Buyer reference: JUL485274
Open contracting ID: ocds-kuma6s-142510
Last checked: 5 November 2026

Cardiff Council. Large Scale Digital Screens and Advertising Concession Contract. Contract award, 29 April 2025. BidSkim, https://bidskim.com/tender/1155077/large-scale-digital-screens-and-advertising-concession-contract (accessed 5 November 2026).