Contract awardedFramework call-offWeb analytics

NHS.uk Heat Mapping Tool

NHS England
Yorkshire and the Humber
Selective procedure
1 July 2025 to 30 June 2027

Subscription and implementation of a heat mapping tool to capture user click and scroll depth data across the NHS website. The service is intended to provide product teams with actionable insights for website optimisation and continuous improvement.

Open the official notice

Awarded value: £150k; As published
Published: 21 July 2025
Awarded: 15 July 2025; SoftwareOne
Contract length: 24 months; Ends 30 June 2027

What the contract covers

Tool

Provision of website heat mapping and user behaviour analytics software to support continuous digital product improvement and performance monitoring.

Capture clicks and scroll depths on individual pages on the NHS website
Give NHS product teams the insights they need to drive continuous improvement

Terms and requirements

Contract type: Tool
Procedure: Selective procedure
Initial term: 24 months
Contract dates: 1 July 2025 to 30 June 2027
Certifications asked for: None stated
Suitable for SMEs: Yes
CPV codes: 48000000

Services in this contract

Web analyticsMain service£76k typicalHeat mapping tool capturing clicks and scroll depth on NHS website

Lifecycle

Published
21 July 2025
Contract awardedto SoftwareOne
15 July 2025
Contract starts
1 July 2025
Contract ends
30 June 2027

The buyer

NHS England

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Web analytics contracts, 24 months: Locked

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Contact details

Name: Locked
Email: Locked
Phone: Locked
Address: Locked

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The supplier

SoftwareOne

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

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Cite this contract

Link: https://bidskim.com/tender/116311/nhs-uk-heat-mapping-tool
Buyer reference: CF-3122400D0O000000rwimUAA
Open contracting ID: ocds-b5fd17-5d55d01c-5a9a-4109-aca6-6a918f52952e
Last checked: 5 November 2026

NHS England. NHS.uk Heat Mapping Tool. Contract award, 21 July 2025. BidSkim, https://bidskim.com/tender/116311/nhs-uk-heat-mapping-tool (accessed 5 November 2026).