Contract awardedFramework call-offWeb analytics

ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

Department for Work and Pensions
Selective procedure
1 March 2025 to 28 February 2026

Provision of Google Analytics 360 for website and marketing channel measurement, alongside BigQuery enterprise data warehouse services. The contract covers software licensing and associated support requirements for a central government department.

Open the official notice

Awarded value: £194k; As published
Published: 14 March 2025
Awarded: 26 February 2025; Merkle
Contract length: 12 months; Ends 28 February 2026

What the contract covers

Services contract

Provision of Google Analytics 360 SaaS web analytics platform and BigQuery enterprise data warehouse software licensing and support services.

Terms and requirements

Contract type: Services contract
Procedure: Selective procedure
Initial term: 12 months
Extensions: 12 months
Longest it can run: 24 months
Contract dates: 1 March 2025 to 28 February 2026
Certifications asked for: None stated
Suitable for SMEs: Not stated
Category: Services
CPV codes: 48000000

Services in this contract

Web analyticsMain service£76k typicalGoogle Analytics 360 with BigQuery export

Lifecycle

Published
14 March 2025
Contract awardedto Merkle
26 February 2025
Contract starts
1 March 2025
Contract ends
28 February 2026

The buyer

Department for Work and Pensions

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Web analytics contracts, 24 months: Locked

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Contact details

Email: Locked
Address: Locked

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The supplier

Merkle

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

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Cite this contract

Link: https://bidskim.com/tender/133775/ecm-12660-ga4-google-analytics-360-software-support-for-dwp-and-bigquery
Buyer reference: tender_400053/1461296
Open contracting ID: ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70
Last checked: 5 November 2026

Department for Work and Pensions. ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery. Contract award, 14 March 2025. BidSkim, https://bidskim.com/tender/133775/ecm-12660-ga4-google-analytics-360-software-support-for-dwp-and-bigquery (accessed 5 November 2026).