Contract awardedWeb analytics

GB-Glasgow: Google Analytics 360

Student Loans Company
Scotland
1 January 2025 to 31 December 2025

Subscription to Google Analytics 360 software for a 12-month period. This contract covers the ongoing licensing and access to advanced analytics features for the buyer's digital platforms.

Open the official notice

Awarded value: £46k; As published
Published: 19 December 2024
Awarded: 12 December 2024; Merkle
Contract length: 12 months; Ends 31 December 2025

What the contract covers

Services contract

Provision of enterprise-level web analytics software licensing and associated technical support services for digital performance monitoring and data analysis.

Terms and requirements

Contract type: Services contract
Initial term: 12 months
Extensions: 12 months
Longest it can run: 24 months
Contract dates: 1 January 2025 to 31 December 2025
Certifications asked for: None stated
Suitable for SMEs: Not stated
Suitable for charities and social enterprises: Yes
Category: Services
CPV codes: 72222300

Services in this contract

Web analyticsMain service£76k typicalGoogle Analytics 360 12 month subscription

Lifecycle

Published
19 December 2024
Contract awardedto Merkle
12 December 2024
Contract starts
1 January 2025
Contract ends
31 December 2025

The buyer

Student Loans Company

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Web analytics contracts, 24 months: Locked

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Contact details

Name: Locked
Email: Locked
Phone: Locked
Address: Locked

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The supplier

Merkle

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

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Cite this contract

Link: https://bidskim.com/tender/13491/gb-glasgow-google-analytics-360
Buyer reference: BIP911239699
Open contracting ID: ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264
Last checked: 5 November 2026

Student Loans Company. GB-Glasgow: Google Analytics 360. Contract award, 19 December 2024. BidSkim, https://bidskim.com/tender/13491/gb-glasgow-google-analytics-360 (accessed 5 November 2026).