2024-713 PR and Event agency in the food sector (Paris region)

Agriculture and Horticulture Development Board (AHDB)
West Midlands
Open procedure
1 April 2025 to 31 March 2029

The agency will manage three primary event series, including Top Pros for butchers, vintage beef/lamb events, and Escoffier/Colmar Frais events for chefs and food service. The scope includes drafting articles, creating advertisements, and securing communication opportunities within major French trade magazines and newspapers to promote British beef and lamb to wholesalers, buyers, and industry professionals.

Open the official notice

Awarded value: £177k; As published
Published: 4 March 2025
Awarded: 18 February 2025; AUGUSTE and LOUISE
Contract length: 48 months; Ends 31 March 2029

What the contract covers

PR and event agency services

Provision of public relations, marketing, and event management services for the food and meat industry in the Paris region.

Assist AHDB in organising the Top Pros, Vintage beef/lamb, Escoffier for Chefs and Colmar Frais for food service events, plus some smaller events
Provide communication opportunities with major trade magazines and newspapers
Help draft articles and create advertisements
Deliver a comprehensive publications, events and influence strategy to communicate the assets of British beef and lamb to head butchers, wholesalers, buyers, chefs and food service in France

Terms and requirements

Contract type: PR and event agency services
Procedure: Open procedure
Initial term: 48 months
Contract dates: 1 April 2025 to 31 March 2029
Certifications asked for: None stated
Suitable for SMEs: Yes
Category: Services
CPV codes: 79342000

Services in this contract

Public relations and media relationsMain service£92k typicalPR agency for food sector in Paris region
Trade missions and overseas trade event delivery£38k typicalOrganising trade events in France for butchers and chefs

Lifecycle

Published
4 March 2025
Contract awardedto AUGUSTE and LOUISE
18 February 2025
Contract starts
1 April 2025
Contract ends
31 March 2029

The buyer

Agriculture and Horticulture Development Board (AHDB)

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The supplier

AUGUSTE and LOUISE

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Cite this contract

Link: https://bidskim.com/tender/138226/2024-713-pr-and-event-agency-in-the-food-sector-paris-region
Buyer reference: CF-0467500D8d000003VQwdEAG
Open contracting ID: ocds-b5fd17-6ee8c87e-71bd-4fdf-9da2-9278793bfa9e
Last checked: 4 November 2026

Agriculture and Horticulture Development Board (AHDB). 2024-713 PR and Event agency in the food sector (Paris region). Contract award, 4 March 2025. BidSkim, https://bidskim.com/tender/138226/2024-713-pr-and-event-agency-in-the-food-sector-paris-region (accessed 4 November 2026).