BidSkim
Free report
Get web analytics tenders every morning
Contract awardedWeb analytics

Provision of Optimisation Agreement (AB Testing)

Provision of an A/B testing tool to optimise user experiences, improve website and application performance, and enhance the effectiveness of digital marketing campaigns. The contract involves the licensing and support of the software platform for a two-year period.

Open the official notice (opens in a new tab)
Awarded value
£39k
As published
Published
6 December 2024
Awarded
29 November 2024
Wingify Software Private Limited
Contract length
24 months
Ends 29 November 2026

What the contract covers

Tool provision

Provision of an advanced A/B testing software platform to support digital performance optimisation and data-driven decision-making for web services.

  • Provision of an advanced A/B testing tool to support enhancing digital performance and enabling data-driven decision-making across DBT services
  • Use of the A/B testing tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns

Terms and requirements

Contract type
Tool provision
Procedure
Direct award
Initial term
24 months
Contract dates
29 November 2024 to 29 November 2026
Certifications asked for
None stated
Suitable for SMEs
Yes
Suitable for charities and social enterprises
Yes
Category
Services
CPV codes
48000000

Services in this contract

  • Web analyticsMain service£76k typicalAdvanced A/B testing tool for website optimisation

Lifecycle

  1. Published
  2. Contract awardedto Wingify Software Private Limited
  3. Contract starts
  4. Contract ends
The buyer

Department for International Trade

Type
Locked
Contracts, 24 months
Locked
Recorded value
Locked
Typical contract
Locked
Web analytics contracts, 24 months
Locked
Buys mostLocked
Contact details
Name
Locked
Email
Locked
Address
Locked
See everything Department for International Trade buys
The supplier

Wingify Software Private Limited

Contracts won, 24 months
Locked
Value won, 24 months
Locked
Buyers, 24 months
Locked
Size
Locked
Main buyersLocked
See everything Wingify Software Private Limited has won

Similar web analytics contracts and prices

8 web analytics contracts were awarded in London in the last 24 months. See who won them and what they went for, next to this one.

See who won them →

Cite this contract

Link
https://bidskim.com/tender/166502/provision-of-optimisation-agreement-ab-testing
Buyer reference
tender_455368/1433051
Open contracting ID
ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f
Last checked
4 November 2026

Department for International Trade. Provision of Optimisation Agreement (AB Testing). Contract award, 6 December 2024. BidSkim, https://bidskim.com/tender/166502/provision-of-optimisation-agreement-ab-testing (accessed 4 November 2026).