Contract awardedFramework call-offWeb analytics

PI1301736 - Google Analytics and Support Services

UK Parliament
Selective procedure
28 February 2025 to 27 February 2027

Provision of Google Analytics 360 (Premium) licensing and associated technical support services. This is a joint procurement serving the House of Commons and the House of Lords, requiring the supplier to manage analytics configurations and provide ongoing support for high-traffic parliamentary digital platforms.

Open the official notice

Awarded value: £315k; As published
Published: 7 July 2025
Awarded: 28 February 2025; Merkle
Contract length: 24 months; Ends 27 February 2027

What the contract covers

Call-off order from G-Cloud 14 Framework

Provision of Google Analytics 360 software licensing and professional technical support services for enterprise-level web analytics and data reporting.

Google Analytics 360 (Premium)
Support

Terms and requirements

Contract type: Call-off order from G-Cloud 14 Framework
Procedure: Selective procedure
Initial term: 24 months
Contract dates: 28 February 2025 to 27 February 2027
Certifications asked for: None stated
Suitable for SMEs: Not stated
Category: Services
CPV codes: 72260000

Services in this contract

Web analyticsMain service£76k typicalGoogle Analytics 360 with support

Lifecycle

Published
7 July 2025
Contract awardedto Merkle
28 February 2025
Contract starts
28 February 2025
Contract ends
27 February 2027

The buyer

UK Parliament

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Web analytics contracts, 24 months: Locked

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Contact details

Name: Locked
Email: Locked
Address: Locked

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The supplier

Merkle

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

See everything Merkle has won

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Cite this contract

Link: https://bidskim.com/tender/188856/pi1301736-google-analytics-and-support-services
Buyer reference: CF-0010400DWS000000R8r72AC
Open contracting ID: ocds-b5fd17-97c03ec1-f24d-42a5-bbd3-88a4f16dae7b
Last checked: 4 November 2026

UK Parliament. PI1301736 - Google Analytics and Support Services. Contract award, 7 July 2025. BidSkim, https://bidskim.com/tender/188856/pi1301736-google-analytics-and-support-services (accessed 4 November 2026).