GB-London: RBGKEW1390 - Legacy Proposition Development

Royal Botanic Gardens, Kew
London
Open procedure
10 June 2025 to 9 June 2026

Development of a legacy marketing proposition leveraging existing brand cause positioning. The project encompasses strategic insight, proposition development, creation of key messages and proof points, and the production of case studies to increase awareness and engagement regarding legacy giving in Wills.

Open the official notice

Awarded value: £40k; As published
Published: 22 May 2025
Awarded: 21 May 2025; The GOOD Agency Group Ltd
Contract length: 12 months; Ends 9 June 2026

What the contract covers

Services contract

Provision of strategic marketing consultancy services to develop legacy giving propositions, brand messaging, and audience engagement strategies for charitable organisations.

Terms and requirements

Contract type: Services contract
Procedure: Open procedure
Initial term: 12 months
Contract dates: 10 June 2025 to 9 June 2026
Certifications asked for: None stated
Suitable for SMEs: Yes
Suitable for charities and social enterprises: Yes
Category: Services
CPV codes: 79342000

Services in this contract

Fundraising, donor and membership recruitmentMain service£42k typicalLegacy giving marketing proposition development

Lifecycle

Published
22 May 2025
Contract awardedto The GOOD Agency Group Ltd
21 May 2025
Contract starts
10 June 2025
Contract ends
9 June 2026

The buyer

Royal Botanic Gardens, Kew

Type: Locked
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Recorded value: Locked
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The supplier

The GOOD Agency Group Ltd

Contracts won, 24 months: Locked
Value won, 24 months: Locked
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Main buyers

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Cite this contract

Link: https://bidskim.com/tender/207806/gb-london-rbgkew1390-legacy-proposition-development
Buyer reference: BIP952344398
Open contracting ID: ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867
Last checked: 5 November 2026

Royal Botanic Gardens, Kew. GB-London: RBGKEW1390 - Legacy Proposition Development. Contract award, 22 May 2025. BidSkim, https://bidskim.com/tender/207806/gb-london-rbgkew1390-legacy-proposition-development (accessed 5 November 2026).