Measuring Footfall - A New Solution

Barnsley Metropolitan Borough Council
Yorkshire and the Humber
Direct award
1 March 2024 to 1 January 2027

Delivery of footfall data services for Barnsley town centre and surrounding areas of interest. The solution utilises artificial intelligence, mobile device GPS tracking, and integrated app functionality to provide detailed visitor insights, supplemented by sociodemographic data sourced through partnership with Experian.

Open the official notice

Awarded value: £63k; As published
Published: 4 March 2024
Awarded: 1 March 2024; Visitor Insights Limited
Contract length: 34 months; Ends 1 January 2027

What the contract covers

Service

Provision of AI-driven footfall analytics, mobile GPS tracking, and sociodemographic data insights for town centre visitor monitoring and reporting.

Provide footfall data in Barnsley town centre, including areas of interest within the borough
Provide footfall data led by artificial intelligence solutions and mobile device GPS
Provide additional app functionality with access to sociodemographic data from partners

Terms and requirements

Contract type: Service
Procedure: Direct award
Initial term: 34 months
Contract dates: 1 March 2024 to 1 January 2027
Certifications asked for: None stated
Suitable for SMEs: Not stated
Category: Services
CPV codes: 72300000

Services in this contract

Footfall and space occupancy analyticsMain service£63k typicalTown centre footfall data and visitor insights service

Lifecycle

Published
4 March 2024
Contract awardedto Visitor Insights Limited
1 March 2024
Contract starts
1 March 2024
Contract ends
1 January 2027

The buyer

Barnsley Metropolitan Borough Council

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked

Buys most

Contact details

Name: Locked
Email: Locked
Phone: Locked
Website: Locked
Address: Locked

See everything Barnsley Metropolitan Borough Council buys

The supplier

Visitor Insights Limited

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

See everything Visitor Insights Limited has won

Similar people counting contracts and prices

4 people counting contracts were awarded in Yorkshire and the Humber in the last 24 months. See who won them and what they went for, next to this one.

See who won them →

Cite this contract

Link: https://bidskim.com/tender/24442/measuring-footfall-a-new-solution
Buyer reference: 20240304132354-103835
Open contracting ID: ocds-b5fd17-137f4224-1812-4c7a-86cf-ebd7d0bd35a4
Last checked: 5 November 2026

Barnsley Metropolitan Borough Council. Measuring Footfall - A New Solution. Contract award, 4 March 2024. BidSkim, https://bidskim.com/tender/24442/measuring-footfall-a-new-solution (accessed 5 November 2026).