Contract awardedFramework call-offWeb analytics

PS/24/139 - Provision of Google Web Analytics Software

Driver and Vehicle Licensing Agency
Wales
Selective procedure
1 February 2025 to 31 January 2026

Provision of Google Web Analytics software services. The contract covers a 12-month period of software access and support, delivered via a call-off from a Crown Commercial Services framework.

Open the official notice

Awarded value: £71k; As published
Published: 22 January 2025
Awarded: 4 December 2024; Merkle
Contract length: 12 months; Ends 31 January 2026

What the contract covers

Services contract

Provision of Google Analytics software licensing, implementation, and associated technical support services for digital performance monitoring and data analysis.

Terms and requirements

Contract type: Services contract
Procedure: Selective procedure
Initial term: 12 months
Contract dates: 1 February 2025 to 31 January 2026
Certifications asked for: None stated
Suitable for SMEs: Not stated
Category: Services
CPV codes: 72000000

Services in this contract

Web analyticsMain service£76k typicalGoogle web analytics software

Lifecycle

Published
22 January 2025
Contract awardedto Merkle
4 December 2024
Contract starts
1 February 2025
Contract ends
31 January 2026

The buyer

Driver and Vehicle Licensing Agency

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
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Web analytics contracts, 24 months: Locked

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Contact details

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Email: Locked
Address: Locked

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The supplier

Merkle

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
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Companies House number: Locked

Main buyers

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Cite this contract

Link: https://bidskim.com/tender/25712/ps-24-139-provision-of-google-web-analytics-software
Buyer reference: tender_468723/1444424
Open contracting ID: ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf
Last checked: 5 November 2026

Driver and Vehicle Licensing Agency. PS/24/139 - Provision of Google Web Analytics Software. Contract award, 22 January 2025. BidSkim, https://bidskim.com/tender/25712/ps-24-139-provision-of-google-web-analytics-software (accessed 5 November 2026).