Contract awardedFramework call-offWeb analytics

BTA2177 - Analytics 360 with GA4 Properties

VisitBritain / VisitEngland (British Tourist Authority)
West Midlands
Selective procedure
15 February 2026 to 29 February 2028

Implementation and management of Google Analytics 360 and GA4 properties to support web data analytics requirements. The contract involves technical configuration, data tracking setup, and analytical support to ensure accurate reporting and performance monitoring of digital platforms.

Open the official notice

Awarded value: £112k; As published
Published: 5 March 2026
Awarded: 18 February 2026; Merkle
Contract length: 24 months; Ends 29 February 2028

What the contract covers

Call-off from a framework agreement

Provision of web data analytics services, including Google Analytics 360 and GA4 property implementation, configuration, and ongoing data insights support.

Web data analytics using Analytics 360 with GA4 Properties

Terms and requirements

Contract type: Call-off from a framework agreement
Procedure: Selective procedure
Initial term: 24 months
Contract dates: 15 February 2026 to 29 February 2028
Certifications asked for: None stated
Suitable for SMEs: Not stated
Category: Services
CPV codes: 72316000

Services in this contract

Web analyticsMain service£76k typicalAnalytics 360 with GA4 web analytics

Lifecycle

Published
5 March 2026
Contract awardedto Merkle
18 February 2026
Contract starts
15 February 2026
Contract ends
29 February 2028

The buyer

VisitBritain / VisitEngland (British Tourist Authority)

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
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Web analytics contracts, 24 months: Locked

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Contact details

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The supplier

Merkle

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
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Companies House number: Locked

Main buyers

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Cite this contract

Link: https://bidskim.com/tender/273336/bta2177-analytics-360-with-ga4-properties
Buyer reference: CF-0023400D4L000000DloEUAS
Open contracting ID: ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f
Last checked: 5 November 2026

VisitBritain / VisitEngland (British Tourist Authority). BTA2177 - Analytics 360 with GA4 Properties. Contract award, 5 March 2026. BidSkim, https://bidskim.com/tender/273336/bta2177-analytics-360-with-ga4-properties (accessed 5 November 2026).