Contract awardedFramework call-offCopywriting

Tone of Voice

HM Land Registry
East Midlands
Selective procedure
1 December 2025 to 31 August 2026

Development of a new tone of voice for written customer correspondence, including the creation of actionable communication principles and practical guidelines. The project also requires the design and delivery of a comprehensive training and engagement programme for internal staff to support the implementation of the new communication strategy.

Open the official notice

Awarded value: £118k; As published
Published: 4 December 2025
Awarded: 27 November 2025; The First Word Agency Ltd
Contract length: 9 months; Ends 31 August 2026

What the contract covers

Communications consultancy/service contract

Provision of specialist communications consultancy services to develop corporate tone of voice, communication strategies, and employee training programmes.

Support planning and implementation of HM Land Registry’s new Tone of Voice, focusing on written customer correspondence.
Create a set of actionable communication principles and practical guidelines.
Develop a communications strategy.
Create a comprehensive training and engagement program for HMLR employees.

Terms and requirements

Contract type: Communications consultancy/service contract
Procedure: Selective procedure
Initial term: 6 months
Extensions: 3 months
Longest it can run: 9 months
Contract dates: 1 December 2025 to 31 August 2026
Certifications asked for: None stated
Suitable for SMEs: Not stated
Category: Services
CPV codes: 73200000

Services in this contract

Copywriting, editing and proofreadingMain service£30k typicalTone of voice principles and guidelines for written customer correspondence

Lifecycle

Published
4 December 2025
Contract awardedto The First Word Agency Ltd
27 November 2025
Contract starts
1 December 2025
Contract ends
31 August 2026

The buyer

HM Land Registry

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
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Contact details

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Email: Locked
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The supplier

The First Word Agency Ltd

Contracts won, 24 months: Locked
Value won, 24 months: Locked
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Companies House number: Locked

Main buyers

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Cite this contract

Link: https://bidskim.com/tender/282192/tone-of-voice
Buyer reference: CF-0010800D1t000000oonVEAQ
Open contracting ID: ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5
Last checked: 5 November 2026

HM Land Registry. Tone of Voice. Contract award, 4 December 2025. BidSkim, https://bidskim.com/tender/282192/tone-of-voice (accessed 5 November 2026).