Contract awardedWeb analytics

Website Optimisation and Intelligence

Yorkshire Purchasing Organisation
Yorkshire and the Humber
1 December 2024 to 30 November 2025

Provision of website optimisation and intelligence software for internal testing and trial purposes. The contract involves the supply of a software platform to monitor and analyse website performance metrics to inform digital strategy and user experience enhancements.

Open the official notice

Awarded value: £50k; As published
Published: 25 November 2024
Awarded: 15 November 2024; Conductor Founders UK Limited
Contract length: 12 months; Ends 30 November 2025

What the contract covers

Software provision

Provision of website optimisation and intelligence software to support digital performance testing, user experience analysis, and data-driven website improvement.

Website Optimisation and Intelligence software for testing and trial for YPO internal use

Terms and requirements

Contract type: Software provision
Initial term: 24 months
Contract dates: 1 December 2024 to 30 November 2025
Certifications asked for: None stated
Suitable for SMEs: Yes
Suitable for charities and social enterprises: Yes
Category: Services
CPV codes: 48000000

Services in this contract

Web analyticsMain service£76k typicalWebsite optimisation and intelligence software for internal test and trial

Lifecycle

Published
25 November 2024
Contract awardedto Conductor Founders UK Limited
15 November 2024
Contract starts
1 December 2024
Contract ends
30 November 2025

The buyer

Yorkshire Purchasing Organisation

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
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Contact details

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Email: Locked
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The supplier

Conductor Founders UK Limited

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
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Companies House number: Locked

Main buyers

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Cite this contract

Link: https://bidskim.com/tender/298489/website-optimisation-and-intelligence
Buyer reference: INT00020
Open contracting ID: ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b
Last checked: 5 November 2026

Yorkshire Purchasing Organisation. Website Optimisation and Intelligence. Contract award, 25 November 2024. BidSkim, https://bidskim.com/tender/298489/website-optimisation-and-intelligence (accessed 5 November 2026).