RBWM: Outdoor Advertising

Royal Borough of Windsor and Maidenhead
South East
Open procedure
17 April 2026 to 16 April 2033

Concession contract for 6-sheet outdoor advertising across bus shelters and car parks, split into two lots covering Maidenhead town centre and the remainder of the borough. The partner is responsible for a site implementation plan, including the potential for upgrading existing assets from paper to digital and installing new advertising-enabled bus shelters where none currently exist.

Open the official notice

Awarded value: £117k; As published
Published: 4 March 2025
Awarded: 24 March 2026; Trueform Engineering Ltd
Contract length: 84 months; Ends 16 April 2033

What the contract covers

Concession

Provision of outdoor advertising services including the installation and management of 6-sheet advertising panels on bus shelters and car parks.

6-sheet outdoor advertising services on bus stops and car parks located within Maidenhead Town Centre, covering digital-led and paper-led advertising options and use of selected assets in accordance with RBWM quality and design specifications
6-sheet outdoor advertising services on bus stops and car parks in the remainder of the Borough, including Windsor, Maidenhead and Ascot, excluding Maidenhead Town Centre, covering digital-led and paper-led advertising options and use of selected assets in accordance with RBWM quality and design specifications

Lot	Estimated value	SMEs
Lot 1	Not stated	Not stated
Lot 2	Not stated	Not stated

Terms and requirements

Contract type: Concession
Procedure: Open procedure
Initial term: 84 months
Extensions: 36 months
Longest it can run: 120 months
Contract dates: 17 April 2026 to 16 April 2033
Certifications asked for: None stated
Lots: 2
Suitable for SMEs: Yes
Category: Services
CPV codes: 79340000, 44212321, 79341000, 79342000

Services in this contract

Advertising concessions on public land and assetsMain service£989k typicalConcession to sell and display 6-sheet advertising on bus shelters and car parks

Lifecycle

Published
4 March 2025
Contract awardedto Trueform Engineering Ltd
24 March 2026
Contract starts
17 April 2026
Contract ends
16 April 2033

The buyer

Royal Borough of Windsor and Maidenhead

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Bus shelter advertising contracts, 24 months: Locked

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Contact details

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The supplier

Trueform Engineering Ltd

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

Contact details

Email: Locked
Website: Locked

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Cite this contract

Link: https://bidskim.com/tender/319486/rbwm-outdoor-advertising
Buyer reference: Not published
Open contracting ID: ocds-h6vhtk-04e950
Last checked: 5 November 2026

Royal Borough of Windsor and Maidenhead. RBWM: Outdoor Advertising. Contract award, 4 March 2025. BidSkim, https://bidskim.com/tender/319486/rbwm-outdoor-advertising (accessed 5 November 2026).