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Contract awardedBus shelter advertising

Large Digital Advertising Screens Concession Contract

Installation and operation of digital advertising screens at 15 identified highway locations, including roundabouts, verges, and bridge gantries. Partners are responsible for all installation costs and ongoing maintenance, selling advertising space to generate revenue. The contract involves managing high-traffic arterial routes and interchanges, with specific site requirements ranging from bridge-mounted displays to verge-based installations, designed to capture commuter and event-related footfall.

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Awarded value
£555k
As published
Published
2 June 2025
Awarded
8 September 2025
Route Sales & Media Limited, Clear Channel and Primesight Limited
Contract length
120 months
Ends 30 September 2035

What the contract covers

Concession contract

Provision of digital out-of-home advertising services through the installation and management of large-format digital screens at key highway locations.

  • Install a new digital advertising screen at Queensgate Roundabout
  • Sell advertising space on the screen
  • Install a new digital advertising screen at Gabalfa Interchange (Bridge)
  • Install a new digital advertising screen at Culverhouse Cross
  • Install a new digital advertising screen at Newport Road Rumney Hill
  • Install a new digital advertising screen at Heol Pontprennau (Wedding Cake)
  • Install a new digital advertising screen at Pontprennau Interchange (Bridge)
LotEstimated valueSMEs
Lot 1Not statedNot stated
Lot 2Not statedNot stated
Lot 3Not statedNot stated
Lot 4Not statedNot stated
Lot 5Not statedNot stated
Lot 6Not statedNot stated
Lot 7Not statedNot stated
Lot 8Not statedNot stated
Lot 9Not statedNot stated
Lot 10Not statedNot stated
Lot 11Not statedNot stated
Lot 12Not statedNot stated
Lot 13Not statedNot stated
Lot 14Not statedNot stated
Lot 15Not statedNot stated

Terms and requirements

Contract type
Concession contract
Procedure
Open procedure
Initial term
120 months
Extensions
12 months + 12 months
Longest it can run
144 months
Contract dates
1 October 2025 to 30 September 2035
Certifications asked for
None stated
Lots
15
Suitable for SMEs
Yes
Suitable for charities and social enterprises
Yes
Category
Services
CPV codes
79340000

Services in this contract

Lifecycle

  1. Published
  2. Contract awardedto Route Sales & Media Limited, Clear Channel and Primesight Limited
  3. Contract starts
  4. Contract ends
The buyer

Cardiff Council

Type
Locked
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Recorded value
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Typical contract
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Contact details
Name
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Email
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Website
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Address
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The suppliers

Route Sales & Media Limited

Contracts won, 24 months
Locked
Value won, 24 months
Locked

Clear Channel

Contracts won, 24 months
Locked
Value won, 24 months
Locked

Primesight Limited

Contracts won, 24 months
Locked
Value won, 24 months
Locked
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Cite this contract

Link
https://bidskim.com/tender/322739/large-digital-advertising-screens-concession-contract
Buyer reference
ERFX1008627
Open contracting ID
ocds-h6vhtk-052aa9
Last checked
4 November 2026

Cardiff Council. Large Digital Advertising Screens Concession Contract. Contract award, 2 June 2025. BidSkim, https://bidskim.com/tender/322739/large-digital-advertising-screens-concession-contract (accessed 4 November 2026).