Provision of Ambient Roadside Media Advertising

Leeds City Council
Yorkshire and the Humber
Open procedure
1 April 2026 to 31 March 2030

The contract covers five lots of roadside advertising media across the district, including lamp post banners, 1800mm x 1200mm poster units, roundabout and verge signage, advertising planters, and boundary sign panels. The supplier is responsible for the installation, maintenance, and removal of all advertising infrastructure and poles. The work requires managing non-standard strengthened columns for poster units and coordinating with existing civic signage while ensuring advertising does not conflict with other highway amenity structures.

Open the official notice

Awarded value: £310k; As published
Published: 20 August 2025
Awarded: 29 October 2025; Outdo Media Group and Bay Media
Contract length: 48 months; Ends 31 March 2030

What the contract covers

Concession

Provision of ambient roadside media advertising services, including lamp post banners, poster units, roundabout signage, planters, and boundary sign advertising.

Advertising and/or city-dressing banners affixed to Authority-owned lighting columns
Provide advertising and city-dressing opportunities, including advertising upcoming civic events or providing decorative, artist-designed banners
Install new 1800mm x 1200mm six-sheet unit advertising on Authority-owned lamp columns within the Leeds district
Use lamp post locations requiring a non-standard, strengthened column
Non-digital advertising signage installed on the public highway, primarily on roundabouts and grass verges
Pure advertising signage, with occasional supplementary signage or local sponsorship signage
Planters installed directly on the highway to provide additional greening and a structure on which an advertisement is placed
Use planters for amenity value, boundary treatment, or closing roads or protecting public spaces
Advertising panels mounted below the existing civic-panel structure on boundary signs

Lot	Estimated value	SMEs
Lot 1	Not stated	Not stated
Lot 2	Not stated	Not stated
Lot 3	Not stated	Not stated
Lot 4	Not stated	Not stated
Lot 5	Not stated	Not stated

Terms and requirements

Contract type: Concession
Procedure: Open procedure
Initial term: 48 months
Extensions: 12 months
Longest it can run: 60 months
Contract dates: 1 April 2026 to 31 March 2030
Certifications asked for: None stated
Lots: 5
Suitable for SMEs: Yes
Category: Services
CPV codes: 79341000, 79342000

Services in this contract

Advertising concessions on public land and assetsMain service£989k typicalRoadside advertising concessions on lamp posts, roundabouts, planters and boundary signs

Lifecycle

Published
20 August 2025
Contract awardedto Outdo Media Group and Bay Media
29 October 2025
Contract starts
1 April 2026
Contract ends
31 March 2030

The buyer

Leeds City Council

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
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Contact details

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Address: Locked

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The suppliers

Outdo Media Group

Contracts won, 24 months: Locked
Value won, 24 months: Locked

Bay Media

Contracts won, 24 months: Locked
Value won, 24 months: Locked

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Cite this contract

Link: https://bidskim.com/tender/326106/provision-of-ambient-roadside-media-advertising
Buyer reference: 102232
Open contracting ID: ocds-h6vhtk-058b46
Last checked: 5 November 2026

Leeds City Council. Provision of Ambient Roadside Media Advertising. Contract award, 20 August 2025. BidSkim, https://bidskim.com/tender/326106/provision-of-ambient-roadside-media-advertising (accessed 5 November 2026).