Contract awardedWeb analytics

Web Optimisation Platform

University of Exeter
South West
Open procedure
15 January 2026 to 16 November 2029

The contract provides a software-as-a-service web optimisation platform to support student recruitment and research reputation objectives. Key requirements include the ability to conduct A/B testing on website features, content, and design, alongside in-depth user analytics and advanced personalisation capabilities to target specific user segments based on geographic location or previous site interactions.

Open the official notice

Awarded value: £220k; As published
Published: 8 September 2025
Awarded: 14 January 2026; AB Tasty LTD
Contract length: 46 months; Ends 16 November 2029

What the contract covers

Platform provision

Provision of a web optimisation platform for A/B testing, user behaviour analytics, and personalised digital content targeting.

A platform to support the web optimisation programme for student recruitment and research reputation objectives, including A/B testing of webpage features, content and design, in-depth user-activity statistics, and personalisation targeting users by country or previous website actions

Terms and requirements

Contract type: Platform provision
Procedure: Open procedure
Initial term: 12 months
Extensions: 12 months + 12 months + 12 months
Longest it can run: 48 months
Contract dates: 15 January 2026 to 16 November 2029
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Yes
Category: Services
CPV codes: 72000000

Services in this contract

Web analyticsMain service£76k typicalWeb optimisation platform with A/B testing, user statistics and personalisation

Lifecycle

Published
8 September 2025
Contract awardedto AB Tasty LTD
14 January 2026
Contract starts
15 January 2026
Contract ends
16 November 2029

The buyer

University of Exeter

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The supplier

AB Tasty LTD

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Cite this contract

Link: https://bidskim.com/tender/326840/web-optimisation-platform
Buyer reference: UOE/2025/060/JU
Open contracting ID: ocds-h6vhtk-059614
Last checked: 5 November 2026

University of Exeter. Web Optimisation Platform. Contract award, 8 September 2025. BidSkim, https://bidskim.com/tender/326840/web-optimisation-platform (accessed 5 November 2026).