Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan

Cambridgeshire & Peterborough Combined Authority
East of England
Open procedure
1 December 2025 to 30 November 2026

Development of a five-year Destination Management Plan and a regional storytelling brand narrative for Cambridgeshire and Peterborough. The project aims to increase visitor dwell times, address regional skills gaps, and promote regenerative tourism by creating connected thematic itineraries and a seamless visitor journey across the region.

Open the official notice

Awarded value: £47k; As published
Published: 22 September 2025
Awarded: 24 November 2025; G C Insight and Gubi Consulting
Contract length: 12 months; Ends 30 November 2026

What the contract covers

Service

Provision of strategic tourism consultancy, destination management planning, and brand narrative development services for regional economic growth and visitor engagement.

Five-year Destination Management Plan setting a clear vision for the growth, promotion and future of Cambridgeshire & Peterborough as a tourism destination
Storytelling narrative and brand development defining the story of Cambridgeshire & Peterborough and bringing the story to life

Lot	Estimated value	SMEs
Lot 1	Not stated	Not stated
Lot 2	Not stated	Not stated

Terms and requirements

Contract type: Service
Procedure: Open procedure
Initial term: 6 months
Extensions: 6 months
Longest it can run: 12 months
Contract dates: 1 December 2025 to 30 November 2026
Certifications asked for: None stated
Lots: 2
Suitable for SMEs: Not stated
Category: Services
CPV codes: 73000000, 79400000, 79000000

Services in this contract

Tourism, culture and heritage business planningMain service£39k typicalFive-year Destination Management Plan for Cambridgeshire and Peterborough (Lot 1)
Place branding, place marketing and inward investment promotion£50k typicalStorytelling narrative and brand development for the region (Lot 2)

Lifecycle

Published
22 September 2025
Contract awardedto G C Insight and Gubi Consulting
24 November 2025
Contract starts
1 December 2025
Contract ends
30 November 2026

The buyer

Cambridgeshire & Peterborough Combined Authority

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Cultural strategy contracts, 24 months: Locked

Buys most

Contact details

Name: Locked
Email: Locked
Phone: Locked
Website: Locked
Address: Locked

See everything Cambridgeshire & Peterborough Combined Authority buys

The suppliers

G C Insight

Contracts won, 24 months: Locked
Value won, 24 months: Locked

Gubi Consulting

Contracts won, 24 months: Locked

See everything they have won

Similar cultural strategy contracts and prices

3 cultural strategy contracts were awarded in the East of England in the last 24 months. See who won them and what they went for, next to this one.

See who won them →

Cite this contract

Link: https://bidskim.com/tender/327459/cambridgeshire-and-peterborough-visitor-economy-destination-management-plan
Buyer reference: DN791229
Open contracting ID: ocds-h6vhtk-059ede
Last checked: 5 November 2026

Cambridgeshire & Peterborough Combined Authority. Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan. Contract award, 22 September 2025. BidSkim, https://bidskim.com/tender/327459/cambridgeshire-and-peterborough-visitor-economy-destination-management-plan (accessed 5 November 2026).