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Contract awardedCommunications strategy

Nutrient Profile Modelling

Development of a communications and engagement strategy aligned with Nutrient Profile Modelling (NPM) requirements. The project involves creating retailer toolkits, messaging frameworks that integrate red meat with fruit, vegetables, and pulses, and providing evidence-based nutrition content and consumer insights to support healthier eating patterns.

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Awarded value
£42k
As published
Published
7 October 2025
Awarded
6 October 2025
Nutrition Talent and Nutrient Talent
Contract length
12 months
Ends 12 October 2026

What the contract covers

Strategic consultancy and communications/engagement services

Provision of strategic nutrition consultancy and communications planning services to support food industry marketing and health-focused consumer engagement strategies.

  • Development of a Nutrient Profile Modelling strategy
  • NPM-aligned communications and engagement strategy
  • Practical retailer plans and toolkits highlighting the role of red meat in healthy, balanced shopping baskets
  • Messaging integrating red meat with fruit, vegetables and pulses to support healthier eating patterns
  • Evidence-based nutrition content and consumer insight underpinning recommendations

Terms and requirements

Contract type
Strategic consultancy and communications/engagement services
Procedure
Direct award
Initial term
9 months
Contract dates
13 October 2025 to 12 October 2026
Certifications asked for
None stated
Lots
1
Suitable for SMEs
Yes
CPV codes
85140000

Services in this contract

Lifecycle

  1. Published
  2. Contract awardedto Nutrition Talent and Nutrient Talent
  3. Contract starts
  4. Contract ends
The buyer

Agriculture and Horticulture Development Board (AHDB)

Type
Locked
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Contact details
Name
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Address
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The suppliers

Nutrition Talent

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Value won, 24 months
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Nutrient Talent

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Cite this contract

Link
https://bidskim.com/tender/328263/nutrient-profile-modelling
Buyer reference
STA10249
Open contracting ID
ocds-h6vhtk-05a9d4
Last checked
5 November 2026

Agriculture and Horticulture Development Board (AHDB). Nutrient Profile Modelling. Contract award, 7 October 2025. BidSkim, https://bidskim.com/tender/328263/nutrient-profile-modelling (accessed 5 November 2026).