RBGKEW1483 Legacy Proposition Development

Royal Botanic Gardens, Kew
London
Direct award
3 November 2025 to 31 October 2026

Development of a legacy marketing proposition aligned with a new brand framework, focusing on cause-based messaging to increase legacy giving enquiries. The project includes strategy development, audience insight, key message creation, and the production of case studies. Creative development, media buying, and activation are explicitly excluded from the scope.

Open the official notice

Awarded value: £36k; As published
Published: 27 November 2025
Awarded: 3 November 2025; Legacy Futures
Contract length: 12 months; Ends 31 October 2026

What the contract covers

Specialist consultancy services for legacy marketing strategy, audience insight development, proposition creation, and messaging for charitable fundraising programmes.

Develop a legacy marketing proposition using the new brand framework and Kew's cause messaging to grow awareness of legacy giving at Kew, inspire new audiences to enquire about leaving a legacy to Kew in their Will, and help engage the current enquirer and intended base
Strategy development and audience insight
Proposition development
Key messages
Case studies

Terms and requirements

Procedure: Direct award
Initial term: 12 months
Extensions: 12 months
Longest it can run: 24 months
Contract dates: 3 November 2025 to 31 October 2026
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
CPV codes: 79413000

Services in this contract

Fundraising, donor and membership recruitmentMain service£42k typicalLegacy giving marketing proposition, strategy and messages

Lifecycle

Published
27 November 2025
Contract awardedto Legacy Futures
3 November 2025
Contract starts
3 November 2025
Contract ends
31 October 2026

The buyer

Royal Botanic Gardens, Kew

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The supplier

Legacy Futures

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Main buyers

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Cite this contract

Link: https://bidskim.com/tender/336882/rbgkew1483-legacy-proposition-development
Buyer reference: RBGKEW1483
Open contracting ID: ocds-h6vhtk-05ea1a
Last checked: 5 November 2026

Royal Botanic Gardens, Kew. RBGKEW1483 Legacy Proposition Development. Contract award, 27 November 2025. BidSkim, https://bidskim.com/tender/336882/rbgkew1483-legacy-proposition-development (accessed 5 November 2026).