Contract awardedWeb analytics

Competitor Intelligence and SEO Tool

Met Office
South West
Direct award
18 December 2025 to 17 December 2027

Subscription to a competitor intelligence and SEO software platform to maintain consistency of measured web data. The contract provides access to analytical tools for tracking digital performance and market insights over a two-year period.

Open the official notice

Awarded value: £118k; As published
Published: 27 November 2025
Awarded: 11 December 2025; Similarweb UK Limited
Contract length: 24 months; Ends 17 December 2027

What the contract covers

Provision of digital competitor intelligence and search engine optimisation software tools to support data-driven marketing and web performance analysis.

Competitor intelligence and SEO tool to maintain the consistency of measured data

Terms and requirements

Procedure: Direct award
Initial term: 24 months
Contract dates: 18 December 2025 to 17 December 2027
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
CPV codes: 48000000, 72400000

Services in this contract

Web analyticsMain service£76k typicalCompetitor intelligence and SEO tool

Lifecycle

Published
27 November 2025
Contract awardedto Similarweb UK Limited
11 December 2025
Contract starts
18 December 2025
Contract ends
17 December 2027

The buyer

Met Office

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Web analytics contracts, 24 months: Locked

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Contact details

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Website: Locked
Address: Locked

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The supplier

Similarweb UK Limited

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

Contact details

Email: Locked
Website: Locked

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Cite this contract

Link: https://bidskim.com/tender/336906/competitor-intelligence-and-seo-tool
Buyer reference: DN789167
Open contracting ID: ocds-h6vhtk-05ea32
Last checked: 5 November 2026

Met Office. Competitor Intelligence and SEO Tool. Contract award, 27 November 2025. BidSkim, https://bidskim.com/tender/336906/competitor-intelligence-and-seo-tool (accessed 5 November 2026).