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Contract awardedRecycling campaign

Food Campaign Creative

Development and production of a pan-London behavioural change campaign focused on food waste recycling and prevention. The project involves creating adaptable assets for regional, sub-regional, and local borough use, including digital, out-of-home, and audio channels. The scope includes updating existing brand identities, conducting creative testing, and delivering a toolkit for ongoing borough engagement, with a specific focus on reaching 21-44 year olds and parents with children under 11.

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Awarded value
£48k
As published
Published
16 December 2025
Awarded
13 March 2026
Barley Communications Limited
Contract length
10 months
Ends 31 December 2026

What the contract covers

Services contract

Provision of creative campaign development, production, and behavioural change communications services for public sector sustainability and waste reduction initiatives.

  • Design and deliver creative and production for a high-impact pan-London food campaign to shape food waste prevention and recycling.
  • Motivate residents to reduce household food waste and recycle unavoidable food waste correctly, with year-one messaging focused on food waste recycling.
  • Produce inspiring messages and visuals and practical advice for 21–44 year olds and parents with children under 11 years old at home.
  • Develop adaptable regional, sub-regional and localised campaign assets for London borough use.
  • Provide all content artworked and ready for digital and out-of-home advertising, together with editable artwork files for ReLondon.
  • Provide boroughs with a campaign toolkit to continue the campaign in subsequent years.
  • Update the existing website with new branding assets and URL-related changes.

Terms and requirements

Contract type
Services contract
Procedure
Open procedure
Initial term
5 months
Contract dates
13 March 2026 to 31 December 2026
Certifications asked for
None stated
Lots
1
Suitable for SMEs
Yes
Suitable for charities and social enterprises
Yes
Category
Services
CPV codes
79311000, 79314000, 79315000, 79341000

Services in this contract

Lifecycle

  1. Published
  2. Contract awardedto Barley Communications Limited
  3. Contract starts
  4. Contract ends
The buyer

ReLondon (London Waste and Recycling Board)

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The supplier

Barley Communications Limited

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Cite this contract

Link
https://bidskim.com/tender/340046/food-campaign-creative
Buyer reference
2025/26-02
Open contracting ID
ocds-h6vhtk-05f6f0
Last checked
4 November 2026

ReLondon (London Waste and Recycling Board). Food Campaign Creative. Contract award, 16 December 2025. BidSkim, https://bidskim.com/tender/340046/food-campaign-creative (accessed 4 November 2026).