CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING

Gloucester City Council
South West
Open procedure
14 April 2026 to 31 March 2033

Management and operation of existing roadside and roundabout advertising signage to generate revenue for the authority. The supplier is responsible for maintaining relationships with current advertisers, developing new business, and ensuring all signage retains necessary statutory planning consents. The contract operates as a concession where the supplier pays the authority for the right to manage the advertising space.

Open the official notice

Awarded value: £365k; As published
Published: 22 December 2025
Awarded: 14 April 2026; Marketing Force Limited
Contract length: 84 months; Ends 31 March 2033

What the contract covers

Advertising-space concession

Provision of roadside and roundabout advertising management services, including revenue generation and maintenance of local authority advertising assets.

Management and operation of primarily roadside and roundabout advertising space
Generation of advertising revenue

Terms and requirements

Contract type: Advertising-space concession
Procedure: Open procedure
Initial term: 83 months
Contract dates: 14 April 2026 to 31 March 2033
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
Category: Services
CPV codes: 79340000

Services in this contract

Advertising concessions on public land and assetsMain service£989k typicalRoadside and roundabout advertising space concession

Lifecycle

Published
22 December 2025
Contract awardedto Marketing Force Limited
14 April 2026
Contract starts
14 April 2026
Contract ends
31 March 2033

The buyer

Gloucester City Council

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Bus shelter advertising contracts, 24 months: Locked

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Contact details

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Phone: Locked
Address: Locked

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The supplier

Marketing Force Limited

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked

Main buyers

Contact details

Email: Locked
Website: Locked

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Cite this contract

Link: https://bidskim.com/tender/341116/concession-contract-for-the-provision-of-roadside-advertising
Buyer reference: PL0003
Open contracting ID: ocds-h6vhtk-05fbae
Last checked: 5 November 2026

Gloucester City Council. CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING. Contract award, 22 December 2025. BidSkim, https://bidskim.com/tender/341116/concession-contract-for-the-provision-of-roadside-advertising (accessed 5 November 2026).