BidSkim
Free report
Get online programme management tenders every morning
Contract awardedOnline programme management

UY PROC 1240 - YORK ONLINE STRATEGIC PARTNERSHIP

  • University of York
  • Yorkshire and the Humber
  • Selective procedure
  • 10 August 2026 to 9 August 2031

Strategic partnership for online programme management, covering marketing, lead generation, and student recruitment for postgraduate degrees, micro-credentials, and short courses. The scope includes transitioning existing programmes and developing new offerings, including stackable awards and AI-enhanced delivery. The partner must provide market insight, conversion management, and B2B recruitment capabilities while the university retains control over academic pedagogy and student pastoral care.

Open the official notice (opens in a new tab)
Awarded value
Not published
Published
20 January 2026
Awarded
16 July 2026
FutureLearn Ltd
Contract length
60 months
Ends 9 August 2031

What the contract covers

Strategic partnership

Provision of online programme management services, including global student recruitment, marketing, lead generation, and digital learning experience development for higher education.

  • Deliver high-impact, data-driven marketing, lead generation and student recruitment globally across degrees, micro-credentials and short courses.
  • Provide market insight, conversion management and a seamless, high-quality digital experience for learner recruitment.
  • Provide capabilities in B2B sales and recruitment.
  • Support transition of existing online programmes and development of new online Masters degrees, short courses, stackable short courses and awards, and micro-credentials.
  • Use AI innovatively to support programme development and delivery, including content, assessment and feedback, and enhance student experience and progression.

Terms and requirements

Contract type
Strategic partnership
Procedure
Selective procedure
Initial term
60 months
Extensions
60 months + 60 months
Longest it can run
180 months
Contract dates
10 August 2026 to 9 August 2031
Certifications asked for
OfS registered
Lots
1
Suitable for SMEs
Yes
Category
Services
CPV codes
79340000, 80300000

Services in this contract

Lifecycle

  1. Published
  2. Contract awardedto FutureLearn Ltd
  3. Contract starts
  4. Contract ends
The buyer

University of York

Type
Locked
Contracts, 24 months
Locked
Recorded value
Locked
Typical contract
Locked
Online programme management contracts, 24 months
Locked
Buys mostLocked
Contact details
Email
Locked
Website
Locked
Address
Locked
See everything University of York buys
The supplier

FutureLearn Ltd

Contracts won, 24 months
Locked
Value won, 24 months
Locked
Buyers, 24 months
Locked
Size
Locked
Companies House number
Locked
Main buyersLocked
See everything FutureLearn Ltd has won

Similar online programme management contracts and prices

33 online programme management contracts were awarded in the last 24 months. See who won them and what they went for, next to this one.

See who won them →

Cite this contract

Link
https://bidskim.com/tender/344449/uy-proc-1240-york-online-strategic-partnership
Buyer reference
UY PROC 1240
Open contracting ID
ocds-h6vhtk-060a4e
Last checked
5 November 2026

University of York. UY PROC 1240 - YORK ONLINE STRATEGIC PARTNERSHIP. Contract award, 20 January 2026. BidSkim, https://bidskim.com/tender/344449/uy-proc-1240-york-online-strategic-partnership (accessed 5 November 2026).