Contract awardedWeb analytics

Google Analytics Renewal

University of Portsmouth
South East
Direct award
1 April 2026 to 31 March 2028

Renewal of a Google Analytics 4 enterprise licence including ongoing support services. The platform provides unsampled performance reporting and stakeholder dashboards, requiring integration with existing Salesforce and Google Marketing Cloud systems to maintain data integrity across public-facing websites and digital marketing channels.

Open the official notice

Awarded value: £74k; As published
Published: 29 April 2026
Awarded: 20 March 2026; Serpico Marketing Solutions Ltd
Contract length: 24 months; Ends 31 March 2028

What the contract covers

Software licence renewal with support services

Provision of Google Analytics 4 enterprise licensing, ongoing technical support, and integration services for higher education web analytics and digital marketing.

Renewal of the Google Analytics 4 enterprise licence for use across the University’s public-facing websites and digital marketing channels
Ongoing support services for GA4
GA4 unsampled performance reporting, stakeholder dashboards, and integrated reporting with existing systems such as Salesforce and the Google Marketing Cloud

Terms and requirements

Contract type: Software licence renewal with support services
Procedure: Direct award
Initial term: 24 months
Contract dates: 1 April 2026 to 31 March 2028
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
CPV codes: 48000000, 72000000

Services in this contract

Web analyticsMain service£76k typicalGoogle Analytics 4 enterprise licence renewal with support

Lifecycle

Published
29 April 2026
Contract awardedto Serpico Marketing Solutions Ltd
20 March 2026
Contract starts
1 April 2026
Contract ends
31 March 2028

The buyer

University of Portsmouth

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The supplier

Serpico Marketing Solutions Ltd

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Cite this contract

Link: https://bidskim.com/tender/3457274/google-analytics-renewal
Buyer reference: 25-587
Open contracting ID: ocds-h6vhtk-068e45
Last checked: 4 November 2026

University of Portsmouth. Google Analytics Renewal. Contract award, 29 April 2026. BidSkim, https://bidskim.com/tender/3457274/google-analytics-renewal (accessed 4 November 2026).