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Contract awardedRecruitment advertising

ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment

The contract involves developing and implementing a media strategy to support police staff recruitment, including media buying, creative design, copywriting, and targeted outreach to increase application diversity. The service requires ongoing measurement, monitoring, and evaluation of campaign performance against recruitment objectives. The scope covers a five-year initial term with a potential two-year extension, focusing on achieving cost efficiencies in media spend and reaching under-represented groups.

Open the official notice (opens in a new tab)
Awarded value
£2.6m
As published
Published
6 February 2026
Awarded
9 June 2026
Contract length
60 months
Ends 21 June 2031

What the contract covers

Services contract

Provision of comprehensive advertising, media planning, creative design, and targeted recruitment outreach services for public sector staff campaigns.

  • Deliver advertising and related services to support external police staff recruitment campaigns
  • Develop and implement a comprehensive media strategy including media planning and buying
  • Provide creative design and copywriting
  • Provide targeted outreach aligned with PSNI’s recruitment objectives

Terms and requirements

Contract type
Services contract
Procedure
Open procedure
Initial term
60 months
Extensions
24 months
Longest it can run
84 months
Contract dates
23 June 2026 to 21 June 2031
Certifications asked for
None stated
Lots
1
Suitable for SMEs
Not stated
Category
Services
CPV codes
79341000, 79341200, 79341400, 79340000

Services in this contract

Lifecycle

  1. Published
  2. Contract awarded
  3. Contract starts
  4. Contract ends
The buyer

Police Service of Northern Ireland

Type
Locked
Contracts, 24 months
Locked
Recorded value
Locked
Typical contract
Locked
Recruitment advertising contracts, 24 months
Locked
Buys mostLocked
Contact details
Email
Locked
Website
Locked
Address
Locked
See everything Police Service of Northern Ireland buys

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Cite this contract

Link
https://bidskim.com/tender/347909/id-6033252-psni-advertising-provision-for-external-police-staff-recruitment
Buyer reference
ID 6033252
Open contracting ID
ocds-h6vhtk-064a9b
Last checked
23 October 2026

Police Service of Northern Ireland. ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment. Contract award, 6 February 2026. BidSkim, https://bidskim.com/tender/347909/id-6033252-psni-advertising-provision-for-external-police-staff-recruitment (accessed 23 October 2026).