Contract awardedWeb analytics

Full Story renewal

Genomics England Ltd
London
Direct award
10 February 2026 to 20 December 2026

Subscription renewal for FullStory SaaS analytics platform to track user interactions across external-facing digital products developed by internal squads. The service provides session replay and behavioural analytics to monitor UI performance and user journeys.

Open the official notice

Awarded value: £56k; As published
Published: 13 February 2026
Awarded: 10 February 2026; FullStory
Contract length: 10 months; Ends 20 December 2026

What the contract covers

SaaS software

Provision of SaaS user analytics software for tracking and monitoring engagement with external user-facing digital products and web interfaces.

Track usage of external user-facing products with a UI created by Genomics England squads

Terms and requirements

Contract type: SaaS software
Procedure: Direct award
Initial term: 10 months
Contract dates: 10 February 2026 to 20 December 2026
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
CPV codes: 48000000

Services in this contract

Web analyticsMain service£76k typicalFullStory user analytics SaaS renewal for tracking usage of user-facing products

Lifecycle

Published
13 February 2026
Contract awardedto FullStory
10 February 2026
Contract starts
10 February 2026
Contract ends
20 December 2026

The buyer

Genomics England Ltd

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
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Contact details

Email: Locked
Address: Locked

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The supplier

FullStory

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

Contact details

Email: Locked

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Cite this contract

Link: https://bidskim.com/tender/349229/full-story-renewal
Buyer reference: GEL-EOP-25240
Open contracting ID: ocds-h6vhtk-0653c2
Last checked: 4 November 2026

Genomics England Ltd. Full Story renewal. Contract award, 13 February 2026. BidSkim, https://bidskim.com/tender/349229/full-story-renewal (accessed 4 November 2026).