Queen Elizabeth Olympic Park (QEOP) Advertising Concession

London Legacy Development Corporation
London
Open procedure
1 May 2026 to 31 March 2029

Management and sale of digital advertising inventory across the Queen Elizabeth Olympic Park and the London Aquatics Centre. The partner is responsible for maximising commercial revenue through the strategic placement and sale of advertising content on existing digital assets within these venues.

Open the official notice

Awarded value: £150k; As published
Published: 19 February 2026
Awarded: 2 April 2026; Sports Revolution Limited
Contract length: 35 months; Ends 31 March 2029

What the contract covers

Advertising concession

Provision of digital advertising sales and media representation services for high-footfall public venues and outdoor estate assets.

Sell digital advertising content on assets within the Queen Elizabeth Olympic Park, including assets within the London Aquatics Centre
Maximise the revenue achievable from the advertising assets and achieve the best financial outcome for both parties

Terms and requirements

Contract type: Advertising concession
Procedure: Open procedure
Initial term: 35 months
Extensions: 12 months + 12 months
Longest it can run: 59 months
Contract dates: 1 May 2026 to 31 March 2029
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Yes
Category: Services
CPV codes: 79341000

Services in this contract

Advertising concessions on public land and assetsMain service£989k typicalAdvertising concession selling digital advertising on Queen Elizabeth Olympic Park assets

Lifecycle

Published
19 February 2026
Contract awardedto Sports Revolution Limited
2 April 2026
Contract starts
1 May 2026
Contract ends
31 March 2029

The buyer

London Legacy Development Corporation

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Bus shelter advertising contracts, 24 months: Locked

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Contact details

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The supplier

Sports Revolution Limited

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
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Main buyers

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Cite this contract

Link: https://bidskim.com/tender/350352/queen-elizabeth-olympic-park-qeop-advertising-concession
Buyer reference: PIP-260120-01
Open contracting ID: ocds-h6vhtk-0658b2
Last checked: 4 November 2026

London Legacy Development Corporation. Queen Elizabeth Olympic Park (QEOP) Advertising Concession. Contract award, 19 February 2026. BidSkim, https://bidskim.com/tender/350352/queen-elizabeth-olympic-park-qeop-advertising-concession (accessed 4 November 2026).