Contract awardedWeb analytics

TEN-2526-043 (PA2023) Digital Tracking Tool

National Employment Savings Trust (NEST)
London
Open procedure
26 October 2026 to 25 October 2030

Implementation of a digital experience analytics platform to provide granular user-level insights, session replay, and heatmapping. The solution must integrate with existing analytics and A/B testing tools to diagnose friction and drop-off points across website journeys. The contract includes initial setup, training, and ongoing support for 10 users, with requirements for secure data handling and compliance within a highly regulated market.

Open the official notice

Awarded value: £130k; As published
Published: 6 March 2026
Awarded: 21 October 2026; ContentSquare
Contract length: 48 months; Ends 25 October 2030

What the contract covers

Services contract

Provision of digital experience analytics software, including session replay, heatmapping, and user journey behavioural analysis tools for website optimisation.

Implementation of a digital experience analytics platform to capture and interpret visual understanding of how users interact with the website, supporting session-level replay, heatmapping, journey-level behavioural analysis across pages and devices, and friction and drop-off diagnostics at interaction level.

Terms and requirements

Contract type: Services contract
Procedure: Open procedure
Initial term: 12 months
Extensions: 12 months + 12 months + 12 months
Longest it can run: 48 months
Contract dates: 26 October 2026 to 25 October 2030
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Yes
Category: Services
CPV codes: 71621000, 72260000

Services in this contract

Web analyticsMain service£76k typicalDigital experience analytics tool with session replay and heatmaps

Lifecycle

Published
6 March 2026
Contract awardedto ContentSquare
21 October 2026
Contract starts
26 October 2026
Contract ends
25 October 2030

The buyer

National Employment Savings Trust (NEST)

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
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Contact details

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The supplier

ContentSquare

Contracts won, 24 months: Locked
Value won, 24 months: Locked
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Companies House number: Locked

Main buyers

See everything ContentSquare has won

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Cite this contract

Link: https://bidskim.com/tender/352982/ten-2526-043-pa2023-digital-tracking-tool
Buyer reference: ocds-h6vhtk-066482
Open contracting ID: ocds-h6vhtk-066482
Last checked: 5 November 2026

National Employment Savings Trust (NEST). TEN-2526-043 (PA2023) Digital Tracking Tool. Contract award, 6 March 2026. BidSkim, https://bidskim.com/tender/352982/ten-2526-043-pa2023-digital-tracking-tool (accessed 5 November 2026).