Contract for the Provision of Customer Relationship Management System

Robert Gordon University
Scotland
Open procedure
26 February 2026 to 5 February 2030

Implementation of a comprehensive CRM platform, ideally based on Microsoft Dynamics CRM, to support the full student recruitment journey from first enquiry through admissions and enrolment. The system is intended to manage prospective-student interactions and coordinate marketing and communications to improve conversion.

Open the official notice

Awarded value: £288k; As published
Published: 23 May 2025
Awarded: 26 February 2026; Tribal Dynamics Ltd
Contract length: 47 months; Ends 5 February 2030

What the contract covers

Supplies contract

Provision and implementation of a customer relationship management system to manage prospective student interactions, recruitment marketing, admissions conversion, and enrolment journeys.

Implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM
Enable management of interactions with prospective students across the student recruitment journey
Support optimisation of marketing and communication strategies from first contact to enrolment
Support a seamless student recruitment journey from first contact to enrolment

Lot	Estimated value	SMEs
Lot 1	Not stated	Not stated
Lot 2	Not stated	Not stated

Terms and requirements

Contract type: Supplies contract
Procedure: Open procedure
Initial term: 48 months
Extensions: 12 months
Longest it can run: 60 months
Contract dates: 26 February 2026 to 5 February 2030
Certifications asked for: None stated
Lots: 2
Suitable for SMEs: Not stated
Category: Supplies
CPV codes: 48445000, 72212445, 79342300, 48000000

Services in this contract

Student recruitment and admissions platformsMain service£86k typicalCRM for managing the student recruitment journey from first contact to enrolment

Lifecycle

Published
23 May 2025
Contract awardedto Tribal Dynamics Ltd
26 February 2026
Contract starts
26 February 2026
Contract ends
5 February 2030

The buyer

Robert Gordon University

Type: Locked
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Recorded value: Locked
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The supplier

Tribal Dynamics Ltd

Contracts won, 24 months: Locked
Value won, 24 months: Locked
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Cite this contract

Link: https://bidskim.com/tender/360451/contract-for-the-provision-of-customer-relationship-management-system
Buyer reference: org-165
Open contracting ID: ocds-r6ebe6-0000799544
Last checked: 5 November 2026

Robert Gordon University. Contract for the Provision of Customer Relationship Management System. Contract award, 23 May 2025. BidSkim, https://bidskim.com/tender/360451/contract-for-the-provision-of-customer-relationship-management-system (accessed 5 November 2026).