Outdoor Advertising Services

Northern Trains Limited
28 March 2025 to 27 March 2030

The contract covers the commercialisation of outdoor advertising across three lots: digital estate (D6, large format), static print sites (4 to 48 sheet, non-digital landmarks), and static gateline estate. The service requires a partner to manage and deliver high-performance media solutions across the transport estate, focusing on both digital and traditional print advertising formats.

Open the official notice

Awarded value: £16.5m; As published
Published: 18 October 2024
Awarded: 28 March 2025; KBH on-Train Media Ltd and JCDecaux
Contract length: 60 months; Ends 27 March 2030

What the contract covers

Concession contract

Provision of outdoor advertising services including digital, static print, and gateline media solutions for a rail transport network.

Commercialisation of the outdoor digital and paper offering
Tactical outdoor media solutions
Brand and experiential activation opportunities
Digital D6
Digital Large Format
Digital Large Format Frame
4 sheet, 6 sheet, 12 sheet, 16 sheet and 48 sheet printed sites
Non-digital landmarks
Static Gatelines

Lot	Estimated value	SMEs
Outdoor Advertising Lot 1- Digital Outdoor Estate	Not stated	Not stated
Outdoor Advertising- Lot 2 Static Print Sites and Media Extensions	Not stated	Not stated
Outdoor Advertising Services Lot 3- Static Gateline Estate	Not stated	Not stated

Terms and requirements

Contract type: Concession contract
Initial term: 60 months
Extensions: 12 months + 12 months
Longest it can run: 84 months
Contract dates: 28 March 2025 to 27 March 2030
Certifications asked for: None stated
Lots: 3
Suitable for SMEs: Not stated
Category: Services
CPV codes: 79341000

Services in this contract

Advertising concessions on public land and assetsMain service£989k typicalConcession for digital, static and gateline outdoor advertising estate

Lifecycle

Published
18 October 2024
Contract awardedto KBH on-Train Media Ltd and JCDecaux
28 March 2025
Contract starts
28 March 2025
Contract ends
27 March 2030

The buyer

Northern Trains Limited

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Bus shelter advertising contracts, 24 months: Locked

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Contact details

Name: Locked
Email: Locked
Phone: Locked
Address: Locked

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The suppliers

KBH on-Train Media Ltd

Contracts won, 24 months: Locked
Value won, 24 months: Locked

JCDecaux

Contracts won, 24 months: Locked
Value won, 24 months: Locked

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Cite this contract

Link: https://bidskim.com/tender/3610270/outdoor-advertising-services
Buyer reference: Not published
Last checked: 5 November 2026

Northern Trains Limited. Outdoor Advertising Services. Contract award, 18 October 2024. BidSkim, https://bidskim.com/tender/3610270/outdoor-advertising-services (accessed 5 November 2026).