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Contract awardedRecruitment advertising

Permanent Recruitment Advertising Services for the Defra group

The contract involves managing end-to-end recruitment advertising campaigns, including media recommendations, landing page creation, and candidate engagement strategies. It requires the provision of detailed management information, including financial spend, media performance metrics, and cost-per-hire analysis. Additionally, the supplier must deliver sift and assessment services in accordance with established Civil Service, Natural England, and Environment Agency practices to support wider government recruitment and diversity initiatives.

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Awarded value
£4.5m
As published
Published
5 June 2026
Awarded
5 June 2026
PeopleScout Limited
Contract length
27 months
Ends 31 August 2028

What the contract covers

Service contract

Provision of permanent recruitment advertising, candidate attraction, brand development, and sift and assessment services for large-scale public sector recruitment campaigns.

  • Day-to-day recruitment advertising solutions for Defra Strategic Resourcing across the Defra group, using market intelligence and media recommendations for candidate engagement and value for money.
  • Expert advice on advert content and advertisement placement to increase candidate-pool diversity and support social mobility, with Equality, Diversity and Inclusion considered throughout attraction and advertising.
  • Guidance on current attraction and advertisement methods, including how candidates apply, where they look and how to engage passive candidates in agreed market sectors.
  • Landing page options including layout and copy, incorporating approved recruitment campaign media agreed with the business or Strategic Resourcing lead.
  • Detailed management information for each managed recruitment campaign covering financial spend and savings, finance-compliant invoicing and charging aligned to the Defra finance system, media usage and performance, average cost per hire, and recommendations for future campaigns.
  • Creative solutions supporting increased representation and government initiatives such as Levelling Up and wider Civil Service Reform.
  • Sift and assessment services in line with agreed Civil Service, Natural England and Environment Agency practices.

Terms and requirements

Contract type
Service contract
Procedure
Direct award
Initial term
26 months
Contract dates
5 June 2026 to 31 August 2028
Certifications asked for
None stated
Lots
1
Suitable for SMEs
Yes
Suitable for charities and social enterprises
Yes
CPV codes
79600000

Services in this contract

Lifecycle

  1. Published
  2. Contract awardedto PeopleScout Limited
  3. Contract starts
  4. Contract ends
The buyer

Department for Environment, Food and Rural Affairs

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The supplier

PeopleScout Limited

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Cite this contract

Link
https://bidskim.com/tender/3625920/permanent-recruitment-advertising-services-for-the-defra-group
Buyer reference
P-39297
Open contracting ID
ocds-h6vhtk-06ae63
Last checked
23 October 2026

Department for Environment, Food and Rural Affairs. Permanent Recruitment Advertising Services for the Defra group. Contract award, 5 June 2026. BidSkim, https://bidskim.com/tender/3625920/permanent-recruitment-advertising-services-for-the-defra-group (accessed 23 October 2026).