Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment

Ministry of Defence
Selective procedure
18 May 2026 to 17 May 2027

Delivery of integrated media activity across regional, national, and international platforms, encompassing radio, television, cinema, press, digital channels, social media, and out-of-home advertising. The service supports large-scale recruitment requirements, necessitating global reach and multi-channel campaign management capabilities.

Open the official notice

Awarded value: £38m; As published
Published: 17 June 2026
Awarded: 6 May 2026; Wavemaker
Contract length: 12 months; Ends 17 May 2027

What the contract covers

Services contract

Provision of comprehensive media strategy, planning, and buying services across multi-channel advertising platforms for large-scale national recruitment campaigns.

External media activity across regional, national and international platforms, including radio, television, cinema, press, digital channels, social media and out-of-home advertising

Terms and requirements

Contract type: Services contract
Procedure: Selective procedure
Initial term: 12 months
Contract dates: 18 May 2026 to 17 May 2027
Certifications asked for: None stated
Suitable for SMEs: Not stated
Category: Services
CPV codes: 79341400

Services in this contract

Recruitment advertising agency and attraction campaignsMain service£54k typicalMedia strategy, planning and buying for Armed Forces recruitment

Lifecycle

Published
17 June 2026
Contract awardedto Wavemaker
6 May 2026
Contract starts
18 May 2026
Contract ends
17 May 2027

The buyer

Ministry of Defence

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Recruitment advertising contracts, 24 months: Locked

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Contact details

Email: Locked
Address: Locked

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The supplier

Wavemaker

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

See everything Wavemaker has won

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Cite this contract

Link: https://bidskim.com/tender/3629664/media-strategy-planning-and-buying-services-business-case-for-armed-forces-recru
Buyer reference: tender_536450/1586224
Open contracting ID: ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3
Last checked: 23 October 2026

Ministry of Defence. Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment. Contract award, 17 June 2026. BidSkim, https://bidskim.com/tender/3629664/media-strategy-planning-and-buying-services-business-case-for-armed-forces-recru (accessed 23 October 2026).