Contract awardedWeb analytics

IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums

Imperial War Museums
Open procedure
15 October 2026 to 14 June 2028

The contract involves providing expert digital analytics support to improve data analysis capabilities and generate actionable insights. The provider must demonstrate proficiency in Google Analytics, Google Tag Manager, and Power BI to transform raw reporting into practical business intelligence. The work focuses on enhancing data-driven decision-making processes through collaborative engagement.

Open the official notice

Awarded value: £160k; As published
Published: 29 June 2026
Awarded: 21 September 2026; Anything is Possible Media Limited
Contract length: 20 months; Ends 14 June 2028

What the contract covers

Contract with options to extend

Provision of digital analytics consultancy services, including data reporting, insight generation, and dashboard development using Google Analytics and Power BI.

Analyse digital data to work with us and improve our data analysis
Build our ability to generate insight
Work with Google Analytics, Google Tag Manager and Power BI, and turn reporting into practical insight

Terms and requirements

Contract type: Contract with options to extend
Procedure: Open procedure
Initial term: 20 months
Extensions: 12 months + 12 months
Longest it can run: 44 months
Contract dates: 15 October 2026 to 14 June 2028
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Yes
Suitable for charities and social enterprises: Yes
Category: Services
CPV codes: 72316000

Services in this contract

Web analyticsMain service£76k typicalDigital analytics support using Google Analytics, Tag Manager and Power BI

Lifecycle

Published
29 June 2026
Contract awardedto Anything is Possible Media Limited
21 September 2026
Contract starts
15 October 2026
Contract ends
14 June 2028

The buyer

Imperial War Museums

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The supplier

Anything is Possible Media Limited

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Cite this contract

Link: https://bidskim.com/tender/3632991/iwm-2627-de-3503-digital-analytics-support-for-imperial-war-museums
Buyer reference: DE/3503
Open contracting ID: ocds-h6vhtk-06bf62
Last checked: 5 November 2026

Imperial War Museums. IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums. Contract award, 29 June 2026. BidSkim, https://bidskim.com/tender/3632991/iwm-2627-de-3503-digital-analytics-support-for-imperial-war-museums (accessed 5 November 2026).