Journey of Recycling 2026-28

Merseyside Waste Disposal Authority
North West
Open procedure
8 July 2026 to 31 March 2027

A two-phase public awareness campaign involving animation of recycling videos and digital advertising across Google and Meta channels. Phase 1 runs July to October 2026 focusing on kerbside collection updates, culminating in a one-month digital ad campaign during Recycle Week. Phase 2 runs April to September 2027 focusing on flexible plastics legislation, culminating in a three-month digital ad campaign.

Open the official notice

Awarded value: £59k; As published
Published: 19 August 2026
Awarded: 8 July 2026; Agent Marketing
Contract length: 9 months; Ends 31 March 2027

What the contract covers

Campaign contract

Provision of public awareness advertising and video animation services for waste management and recycling campaigns.

Manage external services and suppliers throughout all aspects of the campaign and display strong overall project management
Animate a new Journey of Recycling video, with a focus on updating information featured within the most recent Journey of Recycling animation to factor in additional materials which can now be recycled via kerbside collections across LCR
Create a suite of social media assets for advertising purposes to engage LCR residents and direct them to the new Journey of Recycling animation on the MRWA YouTube channel and/or Journey of Recycling pages on the Recycle Right website
One-month digital advertising campaign running through Google and the Recycle Right Meta channels
Report providing insights on user engagement and demographics
Additional animation work to provide information on flexible plastics
Three-month digital advertising campaign running through Google and the Recycle Right Meta channels

Terms and requirements

Contract type: Campaign contract
Procedure: Open procedure
Initial term: 8 months
Contract dates: 8 July 2026 to 31 March 2027
Certifications asked for: None stated
Suitable for SMEs: Yes
Category: Services
CPV codes: 79340000

Services in this contract

Recycling and waste communications and doorstep engagementMain service£49k typicalRecycling campaign management across suppliers, animation and digital ads

Lifecycle

Published
19 August 2026
Contract awardedto Agent Marketing
8 July 2026
Contract starts
8 July 2026
Contract ends
31 March 2027

The buyer

Merseyside Waste Disposal Authority

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Recycling campaign contracts, 24 months: Locked

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Contact details

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Email: Locked
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Website: Locked
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The supplier

Agent Marketing

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Companies House number: Locked

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Cite this contract

Link: https://bidskim.com/tender/3856077/journey-of-recycling-2026-28
Buyer reference: MT237960
Open contracting ID: ocds-b5fd17-24e429dd-6363-4de2-9b15-15f9a43f0726
Last checked: 5 November 2026

Merseyside Waste Disposal Authority. Journey of Recycling 2026-28. Contract award, 19 August 2026. BidSkim, https://bidskim.com/tender/3856077/journey-of-recycling-2026-28 (accessed 5 November 2026).