Contract awardedFramework call-offWeb analytics

Optimizely Experimentation Platform Renewal

HM Revenue & Customs
Selective procedure
1 October 2026 to 30 September 2028

Renewal of the Optimizely Experimentation Platform Business Tier, Usage Platform and Collaboration, with standard support, licence and subscription administration, and associated professional services. Includes an annual allowance of 25,000,000 impressions, resetting each contract year, and 10 professional services days for optimisation strategy, experimentation capability, governance, knowledge transfer and service improvement.

Open the official notice

Awarded value: £40.8m; As published
Published: 13 October 2026
Awarded: 8 October 2026; Atos
Contract length: 24 months; Ends 30 September 2028

What the contract covers

Call-off

Provision of software subscriptions and experimentation platform support for A/B testing and optimisation of digital customer journeys.

Renewal and ongoing support of the Optimizely Experimentation Platform
Access to the Optimizely Experimentation Platform Business Tier, Optimizely Experimentation Usage Platform, Optimizely Experiment Collaboration, standard support, licence and subscription administration, and associated professional services
Annual allowance of 25,000,000 impressions, resetting each contract year
10 professional services days during Contract Year 1 to support optimisation strategy, experimentation capability, governance, knowledge transfer and service improvement activities

Terms and requirements

Contract type: Call-off
Procedure: Selective procedure
Initial term: 24 months
Contract dates: 1 October 2026 to 30 September 2028
Certifications asked for: None stated
Suitable for SMEs: Not stated
Category: Services
CPV codes: 48000000

Services in this contract

Web analyticsMain service£76k typicalOptimizely experimentation and A/B testing platform renewal with support

Lifecycle

Published
13 October 2026
Contract awardedto Atos
8 October 2026
Contract starts
1 October 2026
Contract ends
30 September 2028

The buyer

HM Revenue & Customs

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Recorded value: Locked
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The supplier

Atos

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Main buyers

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Cite this contract

Link: https://bidskim.com/tender/3881443/optimizely-experimentation-platform-renewal
Buyer reference: SR2930964103
Open contracting ID: ocds-b5fd17-3ca2626c-bb38-4dd8-b7f8-b38990f76d70
Last checked: 4 November 2026

HM Revenue & Customs. Optimizely Experimentation Platform Renewal. Contract award, 13 October 2026. BidSkim, https://bidskim.com/tender/3881443/optimizely-experimentation-platform-renewal (accessed 4 November 2026).