Open tenderWeb analytics

Digital Analytics Tool

BBC (British Broadcasting Corporation)
London
Open procedure
1 October 2028 to 30 September 2031

Digital analytics platform capturing user interaction data across digital services at around 160 billion events per month, used by approximately 3,000 users across the BBC and BBC Studios Limited, who produce more than 1,000 custom dashboards consumed internally and externally.

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Closes in 15 days· 20 November 2026

Estimated value: £28.7m; Buyer estimate
Published: 23 October 2026
Deadline: 20 November 2026; 15 days left
Contract length: 36 months; Ends 30 September 2031

What the contract covers

Software-as-a-service or platform license

Provision of a digital analytics platform collecting user interaction data and dashboards for a broadcaster's digital services.

Digital analytics platform to collect high-quality data on user interaction across its digital services

Terms and requirements

Contract type: Software-as-a-service or platform license
Procedure: Open procedure
Initial term: 36 months
Extensions: 24 months + 24 months + 24 months
Longest it can run: 108 months
Contract dates: 1 October 2028 to 30 September 2031
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
Category: Services
CPV codes: 72316000, 72212482

Services in this tender

Web analyticsMain service£76k typicalDigital analytics platform for user interaction data

Lifecycle

Published
23 October 2026
Deadline for bids15 days left
20 November 2026
Contract awardedUsually published within a few months
Contract starts
1 October 2028

The buyer

BBC (British Broadcasting Corporation)

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Open web analytics tenders: Locked

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Contact details

Email: Locked
Address: Locked

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Cite this tender

Link: https://bidskim.com/tender/3893433/digital-analytics-tool
Buyer reference: PROC 2026 - 56 JM
Open contracting ID: ocds-h6vhtk-078f8b
Last checked: 5 November 2026

BBC (British Broadcasting Corporation). Digital Analytics Tool. Tender, 23 October 2026. BidSkim, https://bidskim.com/tender/3893433/digital-analytics-tool (accessed 5 November 2026).