Contract awardedFramework call-offWeb analytics

Renewal of AHrefs licenses

Office for National Statistics
Wales
Selective procedure
1 April 2025 to 31 March 2026

Renewal of four user licences for the Ahrefs SEO software platform. The contract covers a 12-month subscription period for the specified number of logins.

Open the official notice

Awarded value: £13k; As published
Published: 28 March 2025
Awarded: 24 March 2025; Advania
Contract length: 12 months; Ends 31 March 2026

What the contract covers

Goods contract

Provision and renewal of annual software subscription licences for digital marketing and search engine optimisation analytics platforms.

Terms and requirements

Contract type: Goods contract
Procedure: Selective procedure
Initial term: 12 months
Contract dates: 1 April 2025 to 31 March 2026
Certifications asked for: None stated
Suitable for SMEs: Yes
Category: Goods
CPV codes: 48000000

Services in this contract

Web analyticsMain service£76k typicalAhrefs SEO tool licences, 4 logins

Lifecycle

Published
28 March 2025
Contract awardedto Advania
24 March 2025
Contract starts
1 April 2025
Contract ends
31 March 2026

The buyer

Office for National Statistics

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Web analytics contracts, 24 months: Locked

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Contact details

Name: Locked
Email: Locked
Phone: Locked
Address: Locked

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The supplier

Advania

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Size: Locked
Companies House number: Locked

Main buyers

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Cite this contract

Link: https://bidskim.com/tender/48928/renewal-of-ahrefs-licenses
Buyer reference: CS-25-194
Open contracting ID: ocds-b5fd17-27362d74-6e95-4f47-8a39-58132333874d
Last checked: 5 November 2026

Office for National Statistics. Renewal of AHrefs licenses. Contract award, 28 March 2025. BidSkim, https://bidskim.com/tender/48928/renewal-of-ahrefs-licenses (accessed 5 November 2026).