Provision of CRM and Ticketing System

Amgueddfa Cymru – National Museum Wales
Wales
22 February 2022 to 21 February 2027

Implementation of a unified CRM and ticketing platform to manage customer, donor, and visitor data across multiple museum sites. The system must support diverse activities including general admission, ticketed events, exhibitions, tours, commercial hires, and digital talks to improve customer service and operational efficiency.

Open the official notice

Awarded value: £590k; As published
Published: 14 October 2021
Awarded: 22 February 2022
Contract length: 60 months; Ends 21 February 2027

What the contract covers

Services

Provision of integrated CRM and ticketing software solutions to support visitor engagement, event management, and customer data segmentation.

A CRM system acting as an underpinning repository for interfaces to manage, secure and segment customer, donor and visitor data
A ticketing platform supporting all ticketed or bookable events and activities across Amgueddfa Cymru's museums and online
Implementation of a new CRM system that also acts as a ticketing platform and holistically supports activity and engagement across AC-NMW

Terms and requirements

Contract type: Services
Contract dates: 22 February 2022 to 21 February 2027
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
Category: Services
CPV codes: 72212445, 48445000

Services in this contract

Venue ticketing and box office systemsMain service£87k typicalMuseum ticketing platform with customer, donor and visitor CRM

Lifecycle

Published
14 October 2021
Contract awarded
22 February 2022
Contract starts
22 February 2022
Contract ends
21 February 2027

The buyer

Amgueddfa Cymru – National Museum Wales

Type: Locked

Contact details

Email: Locked
Phone: Locked
Address: Locked

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Cite this contract

Link: https://bidskim.com/tender/623066/provision-of-crm-and-ticketing-system
Buyer reference: itt_90384
Last checked: 5 November 2026

Amgueddfa Cymru – National Museum Wales. Provision of CRM and Ticketing System. Contract award, 14 October 2021. BidSkim, https://bidskim.com/tender/623066/provision-of-crm-and-ticketing-system (accessed 5 November 2026).