Contract awardedWeb analytics

Google Analytics 360 (Premium) including Support

UK Parliament
London

Subscription to the Google Analytics 360 premium hosted SaaS platform for the measurement of websites and marketing channels. The service includes ongoing support for the platform's analytics capabilities.

Open the official notice

Awarded value: £315k; As published
Published: 3 July 2025
Awarded: 28 February 2025; Merkle
Contract length: Not stated

What the contract covers

Software subscription

Provision of Google Analytics 360 premium SaaS web analytics platform, including associated technical support and marketing channel measurement services.

Google Analytics 360 (Premium) hosted, SaaS web analytics platform used for measurement of websites and marketing channels

Terms and requirements

Contract type: Software subscription
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Not stated
Category: Services
CPV codes: 72260000

Services in this contract

Web analyticsMain service£76k typicalGoogle Analytics 360 Premium with support

Lifecycle

Published
3 July 2025
Contract awardedto Merkle
28 February 2025
Contract starts
Contract endsEnd date not published

The buyer

UK Parliament

Type: Locked
Contracts, 24 months: Locked
Recorded value: Locked
Typical contract: Locked
Web analytics contracts, 24 months: Locked

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Contact details

Name: Locked
Email: Locked
Address: Locked

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The supplier

Merkle

Contracts won, 24 months: Locked
Value won, 24 months: Locked
Buyers, 24 months: Locked
Companies House number: Locked

Main buyers

Contact details

Website: Locked

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Cite this contract

Link: https://bidskim.com/tender/966974/google-analytics-360-premium-including-support
Buyer reference: PI1301736
Last checked: 5 November 2026

UK Parliament. Google Analytics 360 (Premium) including Support. Contract award, 3 July 2025. BidSkim, https://bidskim.com/tender/966974/google-analytics-360-premium-including-support (accessed 5 November 2026).