DHSC: OHID: National Breast Feeding Helpline 2026

Department of Health and Social Care
London
Open procedure
14 July 2026 to 13 April 2029

The service requires a fully managed national helpline providing advice via telephone and digital channels, including safeguarding processes, quality assurance, and performance reporting. The provider must also operate and maintain a public-facing website for service access and signposting. The contract involves managing call handling and digital engagement to support families with infant feeding, requiring robust governance and escalation arrangements.

Open the official notice

Awarded value: £5m; As published
Published: 23 May 2025
Awarded: 23 June 2026; The Breastfeeding Network
Contract length: 33 months; Ends 13 April 2029

What the contract covers

Service contract

Provision of a national, multi-channel helpline service providing evidence-based breastfeeding information, support, and digital engagement for families across the UK.

Provision of a national helpline offering timely, non-judgemental breastfeeding information, advice and support
Call handling and digital engagement, including appropriate referral and signposting to other services where required
Safeguarding processes and escalation arrangements appropriate to the service user group
Governance, quality assurance and performance reporting arrangements in line with the Specification
Operation and maintenance of a public-facing website providing information about the service and how to access it

Terms and requirements

Contract type: Service contract
Procedure: Open procedure
Initial term: 33 months
Extensions: 12 months + 12 months
Longest it can run: 57 months
Contract dates: 14 July 2026 to 13 April 2029
Certifications asked for: None stated
Lots: 1
Suitable for SMEs: Yes
Suitable for charities and social enterprises: Yes
Category: Services
CPV codes: 85312310, 79512000, 72253000, 85312320

Services in this contract

Outsourced contact centres and helplinesMain service£5.1m typicalManaged national breastfeeding helpline with telephone and digital channels

Lifecycle

Published
23 May 2025
Contract awardedto The Breastfeeding Network
23 June 2026
Contract starts
14 July 2026
Contract ends
13 April 2029

The buyer

Department of Health and Social Care

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The supplier

The Breastfeeding Network

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Cite this contract

Link: https://bidskim.com/tender/987920/dhsc-ohid-national-breast-feeding-helpline-2026
Buyer reference: C358258
Open contracting ID: ocds-h6vhtk-052446
Last checked: 5 November 2026

Department of Health and Social Care. DHSC: OHID: National Breast Feeding Helpline 2026. Contract award, 23 May 2025. BidSkim, https://bidskim.com/tender/987920/dhsc-ohid-national-breast-feeding-helpline-2026 (accessed 5 November 2026).