Awarded 1 October 2026
Co-producing & evaluating interventions to support MMRV uptake Somali community
NHS England · London
Behavioural insights tenders and contracts
UK public sector, covering 600+ buyer sites
65 contracts awarded in the 24 months to 12 October 2026
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Updated 12 October 2026 · compiled by BidSkim Limited · How we count
Behavioural insights contracts ,
65 contracts across the UK, of any size
Recently awarded
The latest behavioural insights contracts awarded
Awarded 16 September 2026
Behavioural Science Expertise
The Pensions Regulator · South East
Awarded 14 September 2026
UKRI-6126 Clean Energy Demand Turn Up Trial
UK Research and Innovation (UKRI) · South West
Awarded 27 August 2026
Generating and testing novel behavioural insights to improve effectiveness of priority Bovine TB interventions
Department for Environment, Food and Rural Affairs · London
Awarded 12 August 2026
Risk Information Behavioural Research
Financial Conduct Authority · London
Who wins · 24 months to October 2026
Verian won the most behavioural insights contracts
Prolific Research USA Inc won the most by value. Each dot is one contract, coloured by who bought it.
CouncilsNHS and healthOther public bodies
| Rank | Contractor | Contracts won, by buyer | Contracts | Value won | Buyers | Share |
|---|---|---|---|---|---|---|
| 1 | Verian London · See every contract | 12 | £1.4m | 6 | ||
| 2 | The Behavioural Insights Team London · SME · See every contract | 11 | £1.2m | 8 | ||
| 3 | Thinks Insight & Strategy London · See every contract | 4 | £367k | 4 | ||
| 4 | Ipsos London · SME · See every contract | 3 | £201k | 2 | ||
| 5joint | Prolific Research USA Inc | 2 | £6m | 2 | ||
| 5joint | Arup South West · See every contract | 2 | £2.3m | 2 | ||
| 5joint | IFF Research SME · See every contract | 2 | £2.2m | 2 | ||
| 5joint | CAJA LIMITED West Midlands · SME · See every contract | 2 | £360k | 2 | ||
| 5joint | Alma Economics London · SME · See every contract | 2 | £294k | 2 | ||
| 10joint | PA Consulting | 1 | £3.5m | 1 |
32 more behavioural insights contractors ranked. See the full ranking →
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Who buys
34 buyers awarded behavioural insights contracts
Contracts with a published value in the last 24 months, from the type of buyer to the size of the contract.
14 buyers bought behavioural insights more than once in the last 24 months
Each dot is a buyer, by how many behavioural insights contracts it awarded in the last 24 months.
See who they are and when they usually buy →
Few and big, or many and small
Each dot is a buyer: how many behavioural insights contracts it awarded against what they were worth. The busiest and biggest are named.
CouncilsNHS and healthOther public bodies
Top buyers by contracts awarded
| Rank | Buyer | Contracts | Value |
|---|---|---|---|
| 1 | Department for Environment, Food and Rural Affairs | 10 | £724k |
| 2 | Department for Energy Security and Net Zero (DESNZ) | 6 | £503k |
| 3 | Competition and Markets Authority | 4 | £1m |
| 4 | Department for Science, Innovation and Technology (DSIT) | 3 | £1.8m |
| 5 | Department for Business and Trade | 3 | £711k |
| 6 | Ofcom | 3 | £238k |
| 7 | UK Research and Innovation (UKRI) | 2 | £2.3m |
| 8 | Financial Conduct Authority | 2 | £453k |
| 9 | Department for Work and Pensions | 2 | £297k |
| 10 | East Sussex County Council | 2 | £238k |
Prices
Half of behavioural insights contracts are worth less than £92k
Every contract with a published value, on a log scale, coloured by who bought it.
CouncilsNHS and healthOther public bodies
The 10 biggest contracts hold 76% of the money
Coloured by who bought it.
- DESNZ & DSIT Group CommercialProlific Research USA Inc · 21 Aug 2025
- Department for TransportPA Consulting · 1 Apr 2026
- UK Research and Innovation (UKRI)Arup · 14 Sep 2026
- Department for EducationIFF Research · 6 Aug 2026
- Department for Science, Innovation and Technology (DSIT)Prolific Research USA Inc · 19 Dec 2024
- Department for Science, Innovation and Technology (DSIT)RAND Europe · 23 Jan 2025
- Competition and Markets AuthorityThe Behavioural Insights Team · 13 Nov 2024
- Llywodraeth Cymru / Welsh GovernmentAscendant Solutions Limited, Llywodraeth Cymru / Welsh Government · 3 Mar 2026
- Financial Conduct AuthorityCritical Research Ltd. · 16 Oct 2025
- UK Export FinancePeople for Research Ltd · 3 Jul 2025
Where and when
London awards the most behavioural insights contracts. November and December are the busiest months.
Contracts by region and by month awarded. Click a region to filter the page.
FewerMore contracts
See the regions as a table
| Region | Contracts | Value |
|---|---|---|
| London | 24 | £3.5m |
| South East | 5 | £405k |
| North East | 4 | £195k |
| West Midlands | 3 | £341k |
| South West | 3 | £2.4m |
| Yorkshire and the Humber | 2 | £36k |
| Wales | 1 | £360k |
| North West | 0 | Not published |
| East Midlands | 0 | Not published |
| East of England | 0 | Not published |
| Scotland | 0 | Not published |
| Northern Ireland | 0 | Not published |
Often bought with behavioural insights
Related services
Deadlines
Half of behavioural insights tenders close within 20 days of being published
Each dot is a behavioural insights tender published across the UK in the last 24 months, by how many days it was open. 100% closed within a month. Spot one a week late and 35% of the time to respond has gone.
Hear about new behavioural insights tenders the moment they're published →
Key findings
- 20 days
is how long the typical behavioural insights tender is open, from publication to deadline.
Median of 10 UK behavioural insights tenders published in the last 24 months. - 76%
of the money is in the 10 biggest behavioural insights contracts.
Of 64 contracts with a published value. - 52%
of behavioural insights contracts are won by SMEs.
As recorded by the buyer, on 46 award notices. - 29%
of behavioural insights contracts are awarded in November and December.
19 of 65 contracts.
Questions
How many behavioural insights contracts does the UK public sector award?
65 in the 24 months to 12 October 2026, from 34 public buyers.
How long are behavioural insights tenders open for?
The median behavioural insights tender is open for 20 days from publication to deadline.
How much is a typical public sector behavioural insights contract worth?
The median is £92k, and 80% are worth less than £250k.
Who wins the most public sector behavioural insights contracts?
Verian won the most (12). Prolific Research USA Inc won the most by value (£6m).
What is included
Applying behavioural science to policy and services: behavioural diagnostics, behaviour change research and intervention design, and randomised, quasi-experimental or test-and-learn trials, including recruiting participants for experiments.
- Behaviour change research and strategy evidence
- Randomised controlled trials and A/B trials
- Test and learn trial programmes
- Logic models and evaluation frameworks for behavioural interventions
- Participant panels for behavioural experiments
What is not included
- Evaluation of an existing programme (see Programme and policy evaluation)
- Behaviour change campaigns (see Marketing & Creative)