Contract awardedSell2WalesBehavioural insights

Council Tax Income Analysis

Pilot project to evaluate the effectiveness of tailored, data-driven messaging in preventing households from escalating to formal council tax enforcement. The work involves analysing income data and implementing targeted communication strategies to improve engagement and payment compliance.

Awarded value
£360k
As published
Published
3 March 2026
Sell2Wales
Contract length
Not stated

What the buyer is asking for

Data analytics and behavioural insight services to improve council tax collection rates and reduce formal enforcement action for local authorities.

Lifecycle

  1. Publishedon Sell2Wales
  2. Contract awardedto Ascendant Solutions Limited and Llywodraeth Cymru / Welsh Government
  3. Contract starts
  4. Contract endsEnd date not published

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The buyer

Type
Other public body
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Typical behavioural insights contract
£360k

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How it compares

3.9× the typical behavioural insights contract (£92k).

Cite this contract

Link
https://bidskim.com/tender/1157560/council-tax-income-analysis
Buyer reference
Not published
Open contracting ID
ocds-kuma6s-162388
Source
Sell2Wales
Last checked
12 October 2026

Llywodraeth Cymru / Welsh Government. Council Tax Income Analysis. Contract award, 3 March 2026. BidSkim, https://bidskim.com/tender/1157560/council-tax-income-analysis (accessed 12 October 2026).