Awarded 7 October 2026
IWM Immersive Experience
Imperial War Museums
Immersive technology tenders and contracts
UK public sector, covering 600+ buyer sites
55 contracts awarded in the 24 months to 12 October 2026
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Updated 12 October 2026 · compiled by BidSkim Limited · How we count
Immersive technology contracts ,
55 contracts across the UK, of any size
Recently awarded
The latest immersive technology contracts awarded
Awarded 21 September 2026
Metaverse project payment
University of the West of England Higher Education Corporation · South West
Awarded 1 September 2026
AI Powered Skills Training Software
CANTERBURY CHRIST CHURCH UNIVERSITY · South East
Awarded 17 August 2026
SOW - DV45319 Hunterston B Electrical Overlay
Nuclear Restoration Services · North West
Awarded 17 August 2026
TO SUPPLY Ops Floor Solution - Digital VR Package
Sellafield Ltd · North West
Who wins · 24 months to October 2026
DIGITAL URBAN LTD won the most immersive technology contracts
Heritage Interactive Limited won the most by value. Each dot is one contract, coloured by who bought it.
CouncilsNHS and healthSchools and collegesOther public bodies
| Rank | Contractor | Contracts won, by buyer | Contracts | Value won | Buyers | Share |
|---|---|---|---|---|---|---|
| 1 | DIGITAL URBAN LTD East Midlands · SME · See every contract | 4 | £236k | 3 | ||
| 2 | CLAY INTERACTIVE LIMITED London · SME · See every contract | 3 | £90k | 2 | ||
| 3joint | Heritage Interactive Limited Wales · SME · See every contract | 2 | £1m | 1 | ||
| 3joint | v360 Energy Ltd North West · SME · See every contract | 2 | £407k | 1 | ||
| 3joint | CORNERSTONE TRAINING AND SUPPORT LIMITED East Midlands · SME · See every contract | 2 | £255k | 2 | ||
| 3joint | Make Real Ltd South West · SME · See every contract | 2 | £200k | 1 | ||
| 3joint | FOCUS MRS LIMITED Yorkshire and the Humber · See every contract | 2 | £107k | 1 | ||
| 8joint | EAST CITY FILMS LTD SME · See every contract | 1 | £1m | 1 | ||
| 8joint | LUC Wales · SME · See every contract | 1 | £328k | 1 | ||
| 8joint | Yord s.r.o. Northern Ireland · SME · See every contract | 1 | £289k | 1 |
35 more immersive technology contractors ranked. See the full ranking →
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Who buys
Councils award 44% of immersive technology contracts
Contracts with a published value in the last 24 months, from the type of buyer to the size of the contract.
9 buyers bought immersive technology more than once in the last 24 months
Each dot is a buyer, by how many immersive technology contracts it awarded in the last 24 months.
See who they are and when they usually buy →
Few and big, or many and small
Each dot is a buyer: how many immersive technology contracts it awarded against what they were worth. The busiest and biggest are named.
CouncilsNHS and healthSchools and collegesOther public bodies
Top buyers by contracts awarded
| Rank | Buyer | Contracts | Value |
|---|---|---|---|
| 1 | Leeds College of Building | 3 | £367k |
| 2 | Wrexham County Borough Council | 2 | £1m |
| 3 | Sellafield Ltd | 2 | £407k |
| 4 | NHS Blood and Transplant | 2 | £200k |
| 5 | DERBY CITY COUNCIL | 2 | £131k |
| 6 | British Library | 2 | £90k |
| 7 | Rutland County Council | 2 | £35k |
| 8 | Science Museum Group | 2 | £30k |
| 9 | Staffordshire County Council | 2 | Not published |
| 10 | Imperial War Museums | 1 | £1m |
Prices
Half of immersive technology contracts are worth less than £66k
Every contract with a published value, on a log scale, coloured by who bought it.
CouncilsNHS and healthSchools and collegesOther public bodies
The 10 biggest contracts hold 61% of the money
Coloured by who bought it.
- Imperial War MuseumsEAST CITY FILMS LTD · 7 Oct 2026
- Wrexham County Borough CouncilHeritage Interactive Limited · 11 Dec 2024
- Wrexham County Borough CouncilHeritage Interactive Limited · 11 Dec 2024
- Sellafield Ltdv360 Energy Ltd · 15 May 2025
- Trydan Gwyrdd CymruLUC · 12 May 2025
- Derry City and Strabane District CouncilYord s.r.o. · 23 Apr 2026
- Leeds College of BuildingWinner not published · 21 Jan 2025
- East Lindsey District CouncilMETRO-BOULOT-DODO LIMITED · 30 Jul 2025
- UHI North, West and HebridesPeel X · 17 Jun 2025
- Nuclear Restoration ServicesAlexander Mann Solutions (AMS) · 17 Aug 2026
Where and when
The East Midlands awards the most immersive technology contracts
Contracts by region and by month awarded. Click a region to filter the page.
FewerMore contracts
See the regions as a table
| Region | Contracts | Value |
|---|---|---|
| East Midlands | 8 | £693k |
| Yorkshire and the Humber | 7 | £573k |
| Wales | 7 | £1.5m |
| London | 6 | £280k |
| South East | 5 | £459k |
| North West | 4 | £686k |
| West Midlands | 4 | £113k |
| South West | 4 | £223k |
| East of England | 2 | £184k |
| North East | 1 | £43k |
| Scotland | 1 | £220k |
| Northern Ireland | 1 | £289k |
Often bought with immersive technology
Related services
Deadlines
Half of immersive technology tenders close within 31 days of being published
Each dot is a immersive technology tender published across the UK in the last 24 months, by how many days it was open. 50% closed within a month. Spot one a week late and 23% of the time to respond has gone.
Hear about new immersive technology tenders the moment they're published →
Key findings
- 31 days
is how long the typical immersive technology tender is open, from publication to deadline.
Median of 30 UK immersive technology tenders published in the last 24 months. - 1
new immersive technology tenders are published across the UK in a typical month.
30 in the last 24 months. - 61%
of the money is in the 10 biggest immersive technology contracts.
Of 49 contracts with a published value. - 87%
of immersive technology contracts are won by SMEs.
As recorded by the buyer, on 47 award notices.
Questions
How many immersive technology contracts does the UK public sector award?
55 in the 24 months to 12 October 2026, from 45 public buyers.
How long are immersive technology tenders open for?
The median immersive technology tender is open for 31 days from publication to deadline.
How much is a typical public sector immersive technology contract worth?
The median is £66k, and 84% are worth less than £250k.
Who wins the most public sector immersive technology contracts?
DIGITAL URBAN LTD won the most (4). Heritage Interactive Limited won the most by value (£1m).
Which buyers award the most immersive technology contracts?
Councils award 44% of them.
What is included
Bespoke interactive and immersive digital experiences and their content: software-driven museum and visitor interactives, AR/VR/XR experiences, 3D-scanned virtual environments, virtual tours and visual digital twin prototypes.
- Museum and gallery digital interactives
- XR, VR and AR experiences
- 3D scanning and interactive virtual plants or simulators
- 360-degree and LiDAR virtual tours
- Visual digital twin prototypes
What is not included
- AV hardware, projection and AV show systems for exhibitions -> it.av.museum-exhibition-av
- Handheld visitor guides -> it.av.visitor-multimedia-guides
- Websites -> it.dev.websites-and-cms
- Learning platforms -> it.ent.learning-management-system
- Operational digital twins driven by IoT or asset data -> it.data.data-platforms-and-engineering