Service market

Market analysis contracts

UK public sector · 91 contracts awarded in the 12 months to 6 October 2026

Covering 600+ buyer portals · 5 years of records · Updated 6 October 2026 · How we count

Contracts awarded
91
Last 12 months
Median contract
£55k
Recorded value
Recorded value
£8.7m
89 of 90 main-service contracts have a published value
Buyers
45
Suppliers
80

BidSkim assigns contracts to services from the notice text. How services are assigned

What stands out

  • The five suppliers that won the most market analysis contracts took 14% of them (13 of 91).
  • The median contract, £55k, is 31% below the median across consulting & accountancy contracts (£80k).
  • Department for Science, Innovation and Technology (DSIT) awarded 13% of the market analysis contracts (12 of 91).

Who buys market analysis

By contracts awarded, the 12 months to 6 October 2026.

  1. 1Department for Science, Innovation and Technology (DSIT)12 contracts
  2. 2UK Shared Business Services (UK SBS)7 contracts
  3. 3Department for Business and Trade7 contracts
  4. 4Department for Culture, Media and Sport5 contracts
  5. 5Department for Energy Security and Net Zero (DESNZ)4 contracts
  6. 6Ofcom4 contracts
  7. 7UK Research and Innovation (UKRI)4 contracts
  8. 8Homes England3 contracts
  9. 9Scottish Government3 contracts
  10. 10Ministry of Defence2 contracts

Top market analysis contractors by contracts won

The 12 months to 6 October 2026.

  1. 1Perspective Economics4 contracts
  2. 2Know.Consulting Limited3 contracts
  3. 3Technopolis Group2 contracts
  4. 4MTM London Ltd2 contracts
  5. 5Institute for Manufacturing2 contracts
  6. 6Frazer-Nash Consultancy2 contracts
  7. 7WSP2 contracts
  8. 8IFF Research2 contracts
  9. 9Venturebright Ltd2 contracts
  10. 10Optimat Limited2 contracts

Latest and largest awards

Each links to the official notice.

Latest

Largest

Contracts awarded by quarter

34Q4 2025*31Q1 202614Q2 202612Q3 20260Q4 2026*
* part quarter

Where the contracts were awarded

England 86 · Scotland 3 · Wales 2

London26South West6South East5North West4North East3East of England3Yorkshire and The Humber1East Midlands1West Midlands1Wales1UK-wide or not stated40

What is included

Desk and stakeholder research into the size, structure, economics and trends of an industry, sector or product market, including technology adoption and market audits, to inform government policy or investment.

  • Sector sizing and analysis
  • Technology market and adoption studies
  • Product market audits
  • Sector sustainability and remuneration studies
  • Market analysis for a product or innovation

What is not included

  • Consumer and audience research (see Market research)
  • Competition and regulatory economics for regulators (see Regulatory and competition economics)
  • Economic development and growth strategies (see Economic development, growth and skills strategies)
  • Technology innovation needs assessments and technical research (see Technical research for standards and policy)
  • Market data subscriptions (see it software (it.data.market research and intelligence data))

Often bought by the same buyers