BidSkim
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Service market

Market intelligence contracts

UK public sector · 178 contracts awarded in the 12 months to 6 October 2026

Covering 600+ buyer portals · 5 years of records · Updated 6 October 2026 · How we count

Contracts awarded
178
Last 12 months
Median contract
£87k
Recorded value
Recorded value
£30.0m
172 of 178 main-service contracts have a published value
Buyers
77
Suppliers
87

BidSkim assigns contracts to services from the notice text. How services are assigned

What stands out

  • The five suppliers that won the most market intelligence contracts took 39% of them (70 of 178).
  • Contracts awarded per quarter fell 32% from the first half of the period to the second.
  • The median contract, £87k, is 21% below the median across it & software contracts (£110k).
  • London had the most contracts: 68, or 38% of the total.

Who buys market intelligence

By contracts awarded, the 12 months to 6 October 2026.

  1. 1Department for Business and Trade13 contracts
  2. 2Department for Science, Innovation and Technology (DSIT)8 contracts
  3. 3Department for Environment, Food and Rural Affairs7 contracts
  4. 4Financial Conduct Authority7 contracts
  5. 5Ministry of Defence6 contracts
  6. 6Ofcom6 contracts
  7. 7Office for National Statistics6 contracts
  8. 8Department of Health and Social Care6 contracts
  9. 9Department for Energy Security and Net Zero (DESNZ)5 contracts
  10. 10Driver and Vehicle Standards Agency4 contracts

Top market intelligence contractors by contracts won

The 12 months to 6 October 2026.

  1. 1Gartner UK Limited43 contracts
  2. 2Mintel10 contracts
  3. 3S&P Global8 contracts
  4. 4IBISWorld5 contracts
  5. 5Ipsos4 contracts
  6. 6YouGov4 contracts
  7. 7Statista Ltd4 contracts
  8. 8Climate Tech Insights4 contracts
  9. 9NUMERATOR UK LIMITED3 contracts
  10. 10Barb Audiences2 contracts

Latest and largest awards

Each links to the official notice.

Latest

Largest

Contracts awarded by quarter

43Q4 2025*59Q1 202636Q2 202640Q3 20260Q4 2026*
* part quarter

Where the contracts were awarded

England 156 · Wales 11 · Scotland 10 · Northern Ireland 1

London68Yorkshire and The Humber11Wales10South East9Scotland9North West6South West6West Midlands5East of England4North East3East Midlands1Northern Ireland1UK-wide or not stated45

What is included

Subscriptions and data licences for market, consumer, sector and labour market intelligence. Covers market reports, statistics portals, consumer purchase panels, audience measurement panels and horizon-scanning data.

  • Market and consumer statistics portals (Statista)
  • Market research reports (Mintel)
  • Consumer purchase panel data (Kantar Worldpanel)
  • Passive online audience measurement panels
  • Science and technology insights data
  • Online job advert data for labour market analysis
  • Managed market research content licences

What is not included

  • Geodemographic segmentation and area profiles (it.data.geodemographic-and-consumer-data)
  • Company and deal databases (it.data.company-and-business-information)
  • Media monitoring (it.data.media-monitoring-and-social-listening)
  • Commissioned collection of a defined dataset (it.data.data-collection-and-statistical-reporting)

Often bought by the same buyers