Ends in 4 weeks
CACI data and Insite licence
Thirteen Housing Group Limited · North East · 3-year contract
Held by CACI
Geodemographic data tenders and contracts
UK public sector, covering 600+ buyer sites
205 geodemographic data tenders and contracts, 61 this year.
Updated 4 November 2026 · compiled by BidSkim Limited · How we count
- Awarded a month£210k
- Contracts a month2.5
- Won by SMEs15%
- Renewing in 6 months11
- Frameworks and DPSs1
- Live now3See them →
Geodemographic data contracts
Tap a region to see its contracts. Pick as many as you like.
59 contracts across the UK, of any size
Live now
3 geodemographic data opportunities are open now
- Pre-market22 Oct 2026Provision of a Population Segmentation Data ToolDerbyshire County Council · East MidlandsEst.£70k
- Pre-market7 Sep 2026NHS Regional & Local InsightNHS England · London
- Pre-market24 Aug 2026Telematching ServicesOffice for National Statistics
- Awarded15 Oct 2026Data Validation and Authentication ServicesBritish Business BankWon by Equifax
- Awarded1 Oct 2026BT Active Intelligence InsightsCity of York Council · Yorkshire and the HumberWon by BT£30k
- Awarded30 Sep 2026ACORN GEODEMOGRAPHICS TOOLWirral CouncilWon by CACI£77k
- Awarded29 Sep 2026BTA2219 Mobility DataVisitBritain / VisitEngland (British Tourist Authority) · West MidlandsWon by BT£330k
- Awarded24 Sep 2026Mosaic Public SectorEssex County Council · East of EnglandWon by Experian£29k
- Awarded24 Sep 2026FS-Case-870214061 - WAIVER - Mosaic Public SectorEssex County Council · East of EnglandWon by Experian£29k
- Awarded23 Sep 2026Telsolutions Contact Detail EnrichmentTorbay Council · South WestWon by TelSolutions
- Awarded8 Sep 2026CACI AcornLeicestershire Police · East MidlandsWon by CACI£74k
- Awarded31 Aug 2026Citizenview PlusSouth Kesteven District Council · East MidlandsWon by Experian
- Awarded25 Aug 2026Cornwall Local Plan - Mobile Travel DataCornwall Council · South WestWon by Virgin Media O2£71k
- Awarded19 Aug 2026Cash Monitoring DataFinancial Conduct Authority · LondonWon by CACI£158k
- Awarded23 Jul 2026Payments TracingHM Revenue & CustomsWon by Experian£150k
- Awarded1 Jul 2026Provision of City Centre Dashboard Mobile Footfall DataGlasgow City Council · ScotlandWon by BT£88k
- Awarded29 Jun 2026Debt Tracing SolutionsIsle of Wight Council · South EastWon by Experian£10k
- Awarded29 Jun 2026Unlimited Licence for LoCTA HubLondon Borough of Enfield · LondonWon by Locta Limited£26k
- Awarded22 Jun 2026Access to pay check household income dataWLGA · WalesWon by CACI£67k
- Awarded1 Jun 2026ECC031 - Postcode InformationMiddlesbrough Council · North EastWon by The Letterbox Consultancy Limited£15k
- Awarded21 May 2026Fresco SegmentationNational Employment Savings Trust (NEST)Won by CACI£257k
- Awarded15 May 2026Experian RenewalSussex Police · South EastWon by Experian£53k
- Awarded1 May 2026Credit Reference AgencyThe Open University · South EastWon by TransUnion International UK Limited£176k
- Awarded22 Apr 2026Verification ReportingStudent Loans Company · ScotlandWon by Equifax£61k
- Awarded2 Apr 2026Credit and personal information checkingStaffordshire Police · West MidlandsWon by Experian
- Awarded21 Mar 2026GMCA 1898 Experian Licenses for Access to the MosaicGreater Manchester Combined Authority · North WestWon by Experian£28k
- Awarded19 Mar 2026Mobile Network Data - EventsTransport for Greater Manchester · North WestWon by BT£49k
- Awarded12 Mar 2026ACE 1081 DCA Audience Agency Postcode AnalysisArts Council England · North WestWon by The Audience Agency£84k
- Awarded5 Mar 2026CACI Acorn Geodemographic SegmentationSalford City Council · North WestWon by CACI£93k
- Awarded28 Feb 2026Mobile Network DataCheshire West and Chester Council · North WestWon by BT£126k
- Awarded26 Feb 2026Town Centre Location Intelligence PlatformAylesbury Town Council · South EastWon by Huq Industries£37k
- Awarded2 Feb 2026002397 - Renewal Subscription of Mosaic 7Durham County Council · North EastWon by Experian
- Awarded21 Jan 2026Bespoke Citizen Segmentation Tool and VisualisationWest Midlands Combined Authority · West MidlandsWon by Experian£176k
Where to bid
Where geodemographic data tenders are run
Atamis1 100%
Tenders published in the last year that name the bid portal they run on.
Experian won the most geodemographic data contracts
Inseego won the most by value. Each dot is one contract, coloured by who bought it.
CouncilsCentral governmentPolice, fire and rescueNHS and healthHousingOther buyers
| Rank | Contractor | Contracts won, by buyer | Contracts | Value won | Buyers | Share |
|---|---|---|---|---|---|---|
| 1 | Experian East of England · 1 framework place · See every contract | 17 | £670k | 13 | ||
| 2 | CACI North West · See every contract | 15 | £2.4m | 15 | ||
| 3 | BT North West · See every contract | 7 | £667k | 6 | ||
| 4 | Equifax East Midlands · 1 framework place · See every contract | 5 | £6.2m | 5 | ||
| 5joint | Place Informatics Ltd South East · SME · See every contract | 2 | £238k | 2 | ||
| 5joint | TransUnion International UK Limited London · 1 framework place · See every contract | 2 | £223k | 2 | ||
| 5joint | Huq Industries South East · SME · See every contract | 2 | £72k | 2 | ||
| 8joint | Inseego | 1 | £24.3m | 1 | ||
| 8joint | TransUnion West Midlands · See every contract | 1 | £500k | 1 | ||
| 8joint | The Audience Agency North West · SME · See every contract | 1 | £84k | 1 |
6 more geodemographic data contractors ranked. See the full ranking →
Win geodemographic data contracts? Share your ranking.
Who buys
Councils award 54% of geodemographic data contracts
Central government bodies buy the bigger jobs, at a median of £84k against £61k. Contracts with a published value in the last 2 years, from the type of buyer to the size of the contract.
7 buyers bought geodemographic data more than once in the last 2 years
Each dot is a buyer, by how many geodemographic data contracts it awarded in the last 2 years.
See who they are and when they usually buy →
Few and big, or many and small
Each dot is a buyer: how many geodemographic data contracts it awarded against what they were worth. The busiest and biggest are named.
CouncilsCentral governmentPolice, fire and rescueNHS and healthHousingOther buyers
Top buyers by contracts awarded
| Rank | Buyer | Contracts | Value |
|---|---|---|---|
| 1 | Financial Conduct Authority | 3 | £265k |
| 2 | Essex County Council | 3 | £114k |
| 3 | HM Revenue & Customs | 2 | £4.8m |
| 4 | Transport for Greater Manchester | 2 | £96k |
| 5 | Greater Manchester Combined Authority | 2 | £55k |
| 6 | Durham County Council | 2 | £40k |
| 7 | British Business Bank | 2 | Not published |
| 8 | Department for Transport | 1 | £24.3m |
| 9 | Department for Work and Pensions | 1 | £1.5m |
| 10 | NHS England | 1 | £1.1m |
156 geodemographic data contracts awarded since 2021
- 192021
- 182022
- 312023
- 332024
- 212025
- 342026 so far
Prices
Half of geodemographic data contracts are worth less than £71k
CouncilsCentral governmentPolice, fire and rescueNHS and healthHousingOther buyers
The 10 biggest geodemographic data contracts
- Department for TransportInseego · 6 Jan 2025
- HM Revenue & CustomsEquifax · 6 Dec 2024
- Department for Work and PensionsEquifax · 28 Jan 2025
- NHS EnglandCACI · 24 Oct 2025
- Birmingham City CouncilTransUnion · 17 Dec 2024
- VisitBritain / VisitEngland (British Tourist Authority)BT · 29 Sep 2026
- National Employment Savings Trust (NEST)CACI · 21 May 2026
- Anchor Hanover GroupCACI · 24 Oct 2025
- The Open UniversityTransUnion International UK Limited · 1 May 2026
- West Midlands Combined AuthorityExperian · 21 Jan 2026
Renewing contracts
21 geodemographic data contracts come up for renewal in the next 12 months
11 in the next 6 months. The 3 ending soonest are shown in full.
Ends in 7 weeks
Financial Checking Services - Lot 2 Trace
Home Office · Yorkshire and the Humber · 3-year contract
Held by TransUnion International UK Limited
Ends in 8 weeks
Geodemographic tool contract
London Borough of Croydon · London · 3-year contract
Held by CACI
Geodemographic data contract for a councilSouth West£100k to £1mEnds Jan 2027
Geodemographic data contract for a central government bodyEast Midlands£100k to £1mEnds Jan 2027
Geodemographic data contract for a councilNorth West£100k to £1mEnds Feb 2027
Geodemographic data contract for a councilNorth EastUnder £100kEnds Mar 2027
Geodemographic data contract for a central government bodyUK-wide or not stated£1m or moreEnds Mar 2027
Geodemographic data contract for a central government bodyUK-wide or not stated£100k to £1mEnds Mar 2027
Where and when
The North West awards the most geodemographic data contracts. January and September are the busiest months.
Contracts by region and by month awarded. Click a region to filter the page.
FewerMore contracts
The regions as a table
| Region | Open now | Contracts | Value | Typical contract | Won the most | Bought the most | Renewing in 12 months |
|---|---|---|---|---|---|---|---|
| North West | 0 | 9 | £622k | £72k | CACI and BT (3 each) | Transport for Greater Manchester and Greater Manchester Combined Authority (2 each) | 3 |
| South East | 0 | 7 | £502k | £70k | Experian (2) | – | 1 |
| North East | 0 | 5 | £142k | £40k | Experian (3) | Durham County Council (2) | 2 |
| East Midlands | 1 | 5 | £242k | £74k | CACI and Experian (2 each) | – | 3 |
| West Midlands | 0 | 4 | £1m | £330k | Experian (2) | – | 1 |
| East of England | 0 | 4 | £139k | £29k | Experian (4) | Essex County Council (3) | 0 |
| London | 1 | 4 | £291k | £54k | – | Financial Conduct Authority (3) | 1 |
| South West | 0 | 4 | £273k | £71k | – | – | 1 |
| Yorkshire and the Humber | 0 | 3 | £1.3m | £178k | CACI (2) | – | 3 |
| Wales | 0 | 2 | £119k | – | CACI (2) | – | 1 |
| Scotland | 0 | 2 | £148k | – | – | – | 0 |
| Northern Ireland | 0 | 0 | Not published | – | – | – | 0 |
Related services
Key findings
- £210k a month
of geodemographic data contracts awarded.
Typical contract £71k x 3 contracts a month, last 12 months. - 2.5
geodemographic data contracts are awarded in a typical month.
59 contracts in the last 2 years. - 11
geodemographic data contracts come up for renewal in the next 6 months.
Recurring contracts with a named supplier and a published end date before 4 May 2027. - 1
framework or DPS is running for geodemographic data work.
0 open to join now. - 15%
of geodemographic data contracts are won by SMEs.
As recorded by the buyer, on 47 award notices.
How many geodemographic data tenders and contracts are there?
| Last 12 months | Since November 2021 | |
|---|---|---|
| Notices published | 61 | 205 |
| Contracts awarded | 36 | 140 |
28 geodemographic data contracts and frameworks end in the next 12 months, 22 of them recurring services. In the last two years, 50 buyers awarded geodemographic data contracts to 16 suppliers.
Source: Find a Tender, Contracts Finder, Public Contracts Scotland, Sell2Wales and eTendersNI, to 4 November 2026. By Seamus White. How we count
Questions
How many geodemographic data contracts does the UK public sector award?
59 in the 2 years to 4 November 2026, from 50 public buyers.
How much is a typical public sector geodemographic data contract worth?
The median is £71k, and 86% are worth less than £250k.
Who wins the most public sector geodemographic data contracts?
Experian won the most (17). Inseego won the most by value (£24.3m).
Which buyers award the most geodemographic data contracts?
Councils award 54% of them.
Which part of the UK awards the most geodemographic data contracts?
The North West: 9 of 59 in the 2 years to 4 November 2026, then the South East (7) and the North East (5).
How many geodemographic data contracts come up for renewal in the next 12 months?
21 contracts end and are likely to be re-let, the first on 29 November 2026. Another 5 ending are one-off work.
What is included
Data describing people and places: geodemographic segmentation, household income profiles, area indices, aggregated mobility data, cash access data and consumer credit data feeds.
- Geodemographic segmentation (Acorn, Mosaic)
- Population segmentation solutions
- Household income by postcode (Paycheck)
- Area social progress indices
- Aggregated population mobility data
- Cash access monitoring data
- Consumer credit data feeds
- Telematching telephone numbers to residential addresses for survey sampling and contact
What is not included
- On-site footfall sensors (see Footfall and space occupancy analytics)
- Market research panels and reports (see Market research and intelligence data)
- Address lookup data (see Address data and gazetteer services)
- Company data (see Company and business information data)
- Transport behaviour modelling (see Transport modelling)