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Contract awardedGeodemographic data

BTA2219 Mobility Data

Supply of granular, anonymised mobility data derived from mobile phone movements via SDKs, GPS, or passive WiFi. The data will serve as a primary input for a Media Mix Model to quantify the regional impact of marketing activity on UK tourism. Providers must be capable of delivering timely, high-quality datasets suitable for econometric analysis.

Open the official notice (opens in a new tab)
Awarded value
£330k
As published
Published
30 June 2026
Awarded
29 September 2026
BT
Contract length
11 months
Ends 30 September 2027

What the contract covers

Services contract

Provision of anonymised mobile phone mobility data to support econometric analysis and marketing impact modelling for tourism sector insights.

  • Anonymised data from mobile phones to VisitBritain's data suite

Terms and requirements

Contract type
Services contract
Procedure
Open procedure
Initial term
12 months
Extensions
12 months + 12 months
Longest it can run
36 months
Contract dates
16 October 2026 to 30 September 2027
Certifications asked for
None stated
Lots
1
Suitable for SMEs
Yes
Category
Services
CPV codes
72222300, 72300000

Services in this contract

Lifecycle

  1. Published
  2. Contract awardedto BT
  3. Contract starts
  4. Contract ends
The buyer

VisitBritain / VisitEngland (British Tourist Authority)

Type
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Recorded value
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Typical contract
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Contact details
Email
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Website
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Address
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See everything VisitBritain / VisitEngland (British Tourist Authority) buys
The supplier

BT

Contracts won, 24 months
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Value won, 24 months
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Buyers, 24 months
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Size
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Companies House number
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Cite this contract

Link
https://bidskim.com/tender/3633235/bta2219-mobility-data
Buyer reference
BTA2219 Mobility Data
Open contracting ID
ocds-h6vhtk-06bfdd
Last checked
5 November 2026

VisitBritain / VisitEngland (British Tourist Authority). BTA2219 Mobility Data. Contract award, 30 June 2026. BidSkim, https://bidskim.com/tender/3633235/bta2219-mobility-data (accessed 5 November 2026).